"Big data is not actually about the data. The revolution is not that there’s more data available. The revolution is that we know what to do with it now. That’s really the amazing thing." It's a quote from Gary King
, political scientist and head of the Institute for Quantitative Social Science. In full honesty, we tend to overuse it in presentations and conversations regarding the buzzwordization of the field of data science. However, it is the best representation of how we think about data at The Reference.