Every second 63.000 searches pass through Google Search. That translates to an unfathomable amount of keywords, which companies can use in their targeting when selling products and services through search ads. This means that it would be extremely labour-intensive – not to say impossible – to manually implement and maintain all the keywords that people use on a daily basis and that are - on top of that - relevant to your business in your search campaigns. However, the fact that you target a specific set of keywords in your standard search campaigns, doesn’t mean that you should miss out on the huge untapped potential of relevant traffic that falls outside of your targeting. This is where Dynamic Search Ads can bring salvation!