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the REFERENCE

Data blog

Beyond the hype: 4 reasons why organizations struggle to become truly AI-powered

September 4 2019

Customer segmentation like it's 1994

April 30 2019
Jean-Michel Staelens

Natural Language Processing: a marketer's point of view

April 29 2019
Jean-Michel Staelens

What are data scientists to your business: friends or foes?

March 20 2019

Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base

January 17 2019

Don't reinvent the wheel: why an agency should be your data science partner

January 7 2019
Roel Peters
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.