Is your marketing data producing the results your business expects? According to a recent report from
The CMO Survey, the answer is probably not. Marketers plan to increase their analytics spend 200%, but that spend isn’t expected to drive much of an increase in performance.
As per usual, Facebook continues to adapt its platform. Not very long ago, there was a storm in the digital world due to the changes in the infamous Facebook algorithm. Now, there is yet another storm: the removal of language targeting. What’s the deal with this? What can we do about it? We will help to clear this up for you.
'Hey Alexa, will voice search change the future of SEO?’. It sure as hell will!'
A few years ago, a mystical thing named voice search entered our world. Its future was still unsure, the abilities limited. Today, it fills us with delight to see that what once was a mystical thing, still exists and has broadened its abilities and popularity. Siri and Alexa aren’t strangers anymore and even Google joined in with Google Now. This of course changes the way we browse. It’s doubtful one would tell Google Now to look for: ‘hotels Italy cheap’. Instead, we will tell it: ‘Look for cheap hotels in Italy’. Do you see that? We use natural speeches when seeking information with voice search. That is one of the reasons why voice search will change our SEO strategies. Keep on reading if you want to keep up with these changes!
“Inbound marketing, that’s the ticket,” said so many experts. “It’ll cure whatever ails you. Need leads? We got leads. Need lower acquisition costs? No problem. Two words: inbound marketing.” Here are two different words: no way!
You obviously are familiar with social media – the average internet user literally spends more than 2 hours per day on their social profiles. You probably heard about augmented reality before. But what if we told you that it’s very likely you actually have come across and even used AR on social media? Mind. Blown.
