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Why server-side tagging in Google Tag Manager is a game changer

Google introduces server-side tagging within its ecosystem. While server-side tag management isn’t new, Google’s introduction of it makes it more accessible thanks to lower implementation and setup costs. This update is a milestone for (Google) analytics users, which is why the change is creating some buzz. Find out why this might be a game changer for you as well.

August 19 2020

Thomas Danniau

Digital marketing

Seven rules for great content marketing

Over the years, it has become abundantly clear that content marketing is crucial in your marketing mix. It’s easy to say you have to “do something with content” if you want to succeed, but how should you actually approach this? Our content marketing expert has compiled seven rules that set you up for success.

August 6 2020

Elke Lenders

Digital marketing

How to set up Google for Jobs

Google for Jobs is slowly but surely finding its way to more countries around the globe. Is your website ready for Google’s job search snippet? Here’s how you can set up your website for Google for Jobs success.

July 27 2020

Jim Geldhof

Digital marketing

Structure your digital marketing efforts with this acceleration roadmap

As a digital marketer, it’s easy to see all the work ahead of you while building your brand and promoting your business. Preferably, you’d like to do everything at once, but since we’re all limited to 24 hours every day you’ll have to set priorities and plan ahead. This framework, used by our very own digital marketing experts, can help you with that.

July 23 2020

Daan Goor

Digital marketing

Set yourself up for SEO greatness with this blueprint

Improve your search engine optimization (SEO) process with a free SEO blueprint based on years of experience of our SEO expert.

July 23 2020

Daan Goor

Digital marketing

An introduction to growth marketing

Over the past decade, marketing teams have been looking curiously at the startup community and their wild growth hacking success stories. Companies like Airbnb, Spotify and Dropbox witnessed exponential growth through unconventional marketing tactics. The truth is, growth marketing can help every company grow. Even yours.

July 9 2020

Stein Peeters

Digital marketing

Why you should care about Google for Jobs

Google has been rolling out Google for Jobs worldwide since 2017. It can help you increase conversion rates on vacancies, offer you more visibility and take the next step towards digitizing human resource management (HRM). Find out how Google's jobs widget can benefit your business as well.

June 19 2020

Jim Geldhof

Digital marketing

These social media platforms help you face the new normal

Even though in most places the COVID-19 lockdown has been lifted, sales in brick and mortar shops and businesses haven't grown to pre-corona numbers yet. Digital still is the way to go when it comes to business. These four social media platforms will help you reach your audience in the comfort of their own homes.

June 3 2020

Fauve Vandaele

Digital marketing

4 steps to set up a website experiment

Adding changes or additions to your website can get visitors more engaged, improve usability, and even reduce costs in the long run. But how do you know if your implementations pay off? These four concrete steps will help you find out.

April 27 2020

Senne Vermassen

Digital marketing

How we think you should cope with COVID-19 as a business

The worldwide impact of COVID-19 on the economy cannot be overseen. It is important for every business to face the current situation and come up with a plan of action. As we don’t know when and how the circumstances will evolve, the time to minimize the (digital) impact on your business is now.

March 23 2020

Lieze Vande Keere

Digital marketing

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Digital marketing blog

Why server-side tagging in Google Tag Manager is a game changer

Seven rules for great content marketing

How to set up Google for Jobs

Structure your digital marketing efforts with this acceleration roadmap

Set yourself up for SEO greatness with this blueprint

An introduction to growth marketing

Why you should care about Google for Jobs

These social media platforms help you face the new normal

4 steps to set up a website experiment

How we think you should cope with COVID-19 as a business

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It's more than digital, it's your business