Digital marketing Blog

These 4 social media platforms add value to your customer journey during COVID-19

Since social distancing still is the norm these days, those looking to connect with others during the COVID-19 pandemic are turning to their favorite social media platforms. Find out how your business can leverage this trend to drive sales and brand awareness.

June 2 2020

Digital marketing

4 steps to set up a website experiment

Adding changes or additions to your website can get visitors more engaged, improve usability, and even reduce costs in the long run. But how do you know if your implementations pay off? These four concrete steps will help you find out.

April 27 2020

Senne Vermassen

Digital marketing

How we think you should cope with COVID-19 as a business

The worldwide impact of COVID-19 on the economy cannot be overseen. It is important for every business to face the current situation and come up with a plan of action. As we don’t know when and how the circumstances will evolve, the time to minimize the (digital) impact on your business is now.

March 23 2020

Lieze Vande Keere

Digital marketing

Automation in SEA: A wolf in sheep's clothing?

For seven years, Friends of Search is the not to be missed Search Engine Marketing conference in the Benelux. As a Belgium-based agency, we really didn’t want to miss out on the first ever Friends of Search in Belgium. Packed with fascinating new insights, the event is a great opportunity to get up to speed with innovations in search engine marketing. In this blog, we gladly run you through everything we learned about Search Engine Advertising (SEA) during the event.

February 18 2020

Malika Meddour

Digital marketing

4 ways to survive in a zero-click world

Friends of Search is the event for SEO and SEA specialists in the Benelux. For the first time the event took place in Brussels and of course we didn’t want to miss it! With several major speakers, it was a successful edition from which we would love to share the SEO key insights with you.

February 14 2020

Jana Baetens

Digital marketing

Futureproof measurement with Google Analytics for Firebase

When we say that people are engaging with your brand via multiple devices and that you should make data-driven decisions across these different touch points, it’s not something you’ve never heard before. Nevertheless, most companies are still struggling with measuring multi-channel behavior.

January 17 2020

Thomas Danniau

Digital marketing

Sitecore Personalization: the What, How and Why

Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?

July 11 2019

Stein Peeters

Digital marketing

Increase your keyword coverage with Dynamic Search Ads

Every second 63.000 searches pass through Google Search. That translates to an unfathomable amount of keywords, which companies can use in their targeting when selling products and services through search ads. This means that it would be extremely labour-intensive – not to say impossible – to manually implement and maintain all the keywords that people use on a daily basis and that are - on top of that - relevant to your business in your search campaigns. However, the fact that you target a specific set of keywords in your standard search campaigns, doesn’t mean that you should miss out on the huge untapped potential of relevant traffic that falls outside of your targeting. This is where Dynamic Search Ads can bring salvation!

June 25 2019

Simon Wardenier

Digital marketing

Google Retail Seasonal Summit

On May 28, The Reference went to Google's Retail Seasonal Summit. We gathered best practices and insights on seasonal events and got up to speed with the latest innovations at Google. Because being well-prepared should result in successful & future-proof campaigns.

June 4 2019

Malika Meddour

Digital marketing

Automating Google Ads anno 2019 - where are we?

Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.

2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns.

We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding.

May 29 2019

Malika Meddour

Digital marketing

Digital marketing blog

These 4 social media platforms add value to your customer journey during COVID-19

4 steps to set up a website experiment

How we think you should cope with COVID-19 as a business

Automation in SEA: A wolf in sheep's clothing?

4 ways to survive in a zero-click world

Futureproof measurement with Google Analytics for Firebase

Sitecore Personalization: the What, How and Why

Increase your keyword coverage with Dynamic Search Ads

Google Retail Seasonal Summit

Automating Google Ads anno 2019 - where are we?

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