Menu
the REFERENCE

Digital marketing blog

Show all blog posts

Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base

We have all faced this situation: after a period of undisputed loyalty towards a certain service or product, we decide to cut ties and go down a different path. It may be that we simply lost interest in that addictive game on our smartphone within days, changed our mobile phone provider within months or hopped over to another bank after years of contentment. One thing is for sure: we have officially churned. For most of today’s companies, this is just another unnoticed blip on the radar. For the customer however, it is most likely not.
January 17 2019
Senne Vermassen
Digital marketing

Don't reinvent the wheel: why an agency should be your data science partner

Data science has a lot in common with pizza: although you can combine as many toppings as you want, many recipes have a proven track record. Think about the margherita, the quattro stagioni and the contested hawaï. Just like pizza, many data science applications have become commodified over time. AI applications such as recommendation engines, search engines, segmentation and labeling tools are available by default in many web and marketing ecosystems. This has some important implications for choosing data science partners. Yes, in this article I serve my own benefit. Nonetheless, it's also in your interest and – trust me – it would be ill-advised to stop reading.
January 7 2019
R Peters
Roel Peters
Digital marketing

Google Shopping: Comparison Shopping Services

Some time ago we wrote a blog post (Dutch) about the European Commission’s crackdown on Google’s antitrust behaviour regarding Google Shopping. By systematically putting its comparison service on top of the search results, it was disadvantaging comparison services such as beslist.nl and kieskeurig.be. As promised, we would follow up on the situation.
November 12 2018
R Peters
Roel Peters
Digital marketing

Google Signals: One Step Closer to the Holy Marketing Grail

A recurring burden of somebody working with Google’s online marketing tools is explaining that a ‘user’ is not actually a unique internet user, but a user’s device. Unless you force your website users to login to your website, there’s no way to unify their behavior across their smartphone, tablet, home desktop and work laptop. These four devices would be counted as four users in your Google Analytics reports - or any web analytics application whatsoever. In a post earlier this year, we explained that Google is closing that gap by identifying a user based on their trusted devices. Recently, Google announced a new way of unifying a user’s online behavior: Google Signals.
August 21 2018
R Peters
Roel Peters
Digital marketing

Sitecore Personalization: the What, How and Why

Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
August 2 2018
Stein Peeters
Stein Peeters
Digital marketing
top

Our work

Our expertise

About us

Contact

THE REFERENCE 
Stapelplein 70 box 201, 9000 Ghent
 Tel +32 9 234 05 36
info@reference.be
BTW-nr BE 0474 475 203

THE REFERENCE NORTH AMERICA
WeWork Nomad
79 Madison Ave
New York, NY 10016, USA
Tel +1 929 351 3196
info@the-reference.com


It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.
Why this image?