Data science has a lot in common with pizza: although you can combine as many toppings as you want, many recipes have a proven track record. Think about the margherita, the quattro stagioni and the contested hawaï. Just like pizza, many data science applications have become commodified over time. AI applications such as recommendation engines, search engines, segmentation and labeling tools are available by default in many web and marketing ecosystems. This has some important implications for choosing data science partners. Yes, in this article I serve my own benefit. Nonetheless, it's also in your interest and – trust me – it would be ill-advised to stop reading.