Digital marketing Blog

Should Clubhouse be on your radar?

The past few years, some new social media apps have been breaking into the top tier of mainstream platforms. After TikTok’s explosive growth, it seems like Clubhouse has become the next go-to app to capture people’s attention. Whenever a new platform gains popularity like this, the next question usually is: how can we create business value from this?

Yesterday

Lazlo Cootmans

Digital marketing

The added value of Google Analytics 4

While millions of businesses rely on Google Analytics to understand customer preferences and optimize conversions, only a small fraction of them have taken the initiative to transition to Google’s newest tracking technology. Google has released Google Analytics 4 (GA4), a revolutionary solution that is engineered for a new generation of data analysis.

March 30 2021

Tom De Mulder

Digital marketing

Collaborative intelligence: empowering the human element in machine learning technologies

When adapting your business to a changing digital landscape, automation can support you in a variety of ways. For example: through machine learning, you will be able to manage your online advertising more efficiently. It's important to understand that some things are better left to humans, and some things are managed more efficiently by an AI. In this blog entry, we'll explore that balance and how both can complement each other.

March 9 2021

Malika Meddour

Digital marketing

Automation in search marketing: finding the right balance between automation and autonomy

Machine learning is on the rise: some say that machine learning is guiding us to another “industrial revolution”, this time with a great focus on cognitive ability.

December 21 2020

Malika Meddour

Digital marketing

Balance creativity and optimization in your campaigns

Digital platforms are overflown with advertisements. To stand out, you have to be creative, but also adopt an analytical mindset to make sure your campaign is optimized for success.

November 30 2020

Ivo Blomme

Digital marketing

Why server-side tagging in Google Tag Manager is a game changer

Google introduces server-side tagging within its ecosystem. While server-side tag management isn’t new, Google’s introduction of it makes it more accessible thanks to lower implementation and setup costs. This update is a milestone for (Google) analytics users, which is why the change is creating some buzz. Find out why this might be a game changer for you as well.

August 19 2020

Thomas Danniau

Digital marketing

Seven rules for great content marketing

Over the years, it has become abundantly clear that content marketing is crucial in your marketing mix. It’s easy to say you have to “do something with content” if you want to succeed, but how should you actually approach this? Our content marketing expert has compiled seven rules that set you up for success.

August 6 2020

Elke Lenders

Digital marketing

How to set up Google for Jobs

Google for Jobs is slowly but surely finding its way to more countries around the globe. Is your website ready for Google’s job search snippet? Here’s how you can set up your website for Google for Jobs success.

July 27 2020

Jim Geldhof

Digital marketing

Structure your digital marketing efforts with this acceleration roadmap

As a digital marketer, it’s easy to see all the work ahead of you while building your brand and promoting your business. Preferably, you’d like to do everything at once, but since we’re all limited to 24 hours every day you’ll have to set priorities and plan ahead. This framework, used by our very own digital marketing experts, can help you with that.

July 23 2020

Daan Goor

Digital marketing

Set yourself up for SEO greatness with this blueprint

Improve your search engine optimization (SEO) process with a free SEO blueprint based on years of experience of our SEO expert.

July 23 2020

Daan Goor

Digital marketing

Digital marketing blog

Should Clubhouse be on your radar?

The added value of Google Analytics 4

Collaborative intelligence: empowering the human element in machine learning technologies

Automation in search marketing: finding the right balance between automation and autonomy

Balance creativity and optimization in your campaigns

Why server-side tagging in Google Tag Manager is a game changer

Seven rules for great content marketing

How to set up Google for Jobs

Structure your digital marketing efforts with this acceleration roadmap

Set yourself up for SEO greatness with this blueprint

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