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Position switch at Google: ‘average position’ is disappearing

Changes and innovations are the only constants in the online marketing community.
Google is no exception: it recently announced that the ‘average position’ will be disappearing in September 2019 because the relevance of this statistic has decreased over the years. It is hardly a surprise, but this change does have all sorts of repercussions for reporting and optimisation techniques. We discuss the expected impacts below. 
 
March 6 2019
Malika Meddour
Digital marketing

Google Shopping: Comparison Shopping Services

Some time ago we wrote a blog post (Dutch) about the European Commission’s crackdown on Google’s antitrust behaviour regarding Google Shopping. By systematically putting its comparison service on top of the search results, it was disadvantaging comparison services such as beslist.nl and kieskeurig.be. As promised, we would follow up on the situation.
November 12 2018
R Peters
Roel Peters
Digital marketing

Google Signals: One Step Closer to the Holy Marketing Grail

A recurring burden of somebody working with Google’s online marketing tools is explaining that a ‘user’ is not actually a unique internet user, but a user’s device. Unless you force your website users to login to your website, there’s no way to unify their behavior across their smartphone, tablet, home desktop and work laptop. These four devices would be counted as four users in your Google Analytics reports - or any web analytics application whatsoever. In a post earlier this year, we explained that Google is closing that gap by identifying a user based on their trusted devices. Recently, Google announced a new way of unifying a user’s online behavior: Google Signals.
August 21 2018
R Peters
Roel Peters
Digital marketing

Sitecore Personalization: the What, How and Why

Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
August 2 2018
Stein Peeters
Stein Peeters
Digital marketing
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.
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