It should be clear that non-compliance with the GDPR is not an option. What’s more, the GDPR will have a global impact on almost every organisation for both staff and contacts, also those outside the EU. The GDPR will be a differentiator: consumers will choose to do business with companies that are fully GDPR-compliant rather than with those that cannot guarantee the GDPR.
In this post, we will examine the GDPR in-depth for you, as a natural person.
AdWords, and by extension other SEA platforms too, is a very interesting acquisition channel that is often included in the marketing mix, as it allows you to directly respond to surfers’ queries. Developing a high-performance SEA campaign is time-consuming work. Time is money – and the time your customers give you to do this needs to be used as efficiently as possible.
Brussels was the place to be last week, November 13th, when the third edition of Conversion Day took place! A day full of inspiring talks and networking. We would like to give you some insights gained from Conversion Day 2016.
Would you like more creative ideas with greater impact for your online marketing plan than the standard SEO-SEA combination? In this blog we will present you with a method based on the Lean thinking framework for how you can feed your plan with strong, validated ideas.
Sitecore Analytics is rather new or unknown for most marketers. In this article I will elaborate the benefits and possibilities of Sitecore Analytics, compare the functionalities with Google Analytics and describe how these two solutions can enrich each other.
