Let’s start with the question: “What is digital branding?” It’s a term that’s been thrown around a lot lately. But what exactly is it? We all know the principles of traditional branding. And at first, it might look like digital branding doesn’t differ a lot. But it does. It might be even better to see digital branding as an evolution of traditional branding, as they both share a lot of characteristics.
Because of the war for digital talent, many firms are still struggling to fill their digital marketing vacancies. To combat this as an employer, you can try a different approach and focus on finding the right person for your team, instead of the ideal person for the job.
In times of disruption, customer behavior tends to change. You have to make sure your company offers relevant touchpoints in every phase of the customer journey. Sometimes, you will have to remap this journey.
Over the years, internal marketing teams have evolved their skillset and capabilities. Our digital staffing expert Sofie Ghyllebert, who manages our On-Site consultancy offering, has seen this evolution from a front-row view. We sat down with her to see what has changed and how companies can adapt to these shifts.
It’s almost impossible to take digital channels out of the equation when it comes to your marketing and communications mix. This means that your brand has to be well-represented here as well. What makes or breaks your digital brand? It all comes down to four key pillars.
It’s not always easy to find the right employee for your team. Someone that truly fits the part. But don’t worry, we can help you find the right person with the particular knowledge and expertise you’re looking for. Hiring a consultant of The Reference On-Site comes with multiple advantages. We’ve selected 4 for you.
Millennials. They’re described as the privileged snowflake generation that doesn’t live to work and wants more free time than the average retiree. Yet, none of that is true. They’re just a new generation with its own standards, hopes and worldviews. Of course, as a business that means you’ll need different tactics to approach them, which often seems to be a very complex matter for brands that consolidated during the generation of the baby boomers or generation X.
If you’re looking for tips & tricks to improve your writing skills, we’ll stop you right there. Just google “copywriting tips” and you’ll find everything you need to know. Also, practice makes perfect – we know it’s a cliché, but it is true.
For many HR professionals, it seems to be a trend that occasionally emerges and then silently disappears again. Nevertheless, HR Analytics is indispensable for effective and future-oriented HR management. However, it is crucial to use the large amount of collected data in the right way and to examine it qualitatively. And that's where things often go wrong…
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.