Talking Tuesdays 008: Jobs To Be Done

We're chatting with our Service Designer Sarie Robijt, recapping her lunchsession on Customer Centric Innovation.

This podcast recaps Sarie's lunchsession on Customer Centric Innovation. The session focused on the study of desired progress or the theory of jobs-to-be-done. Sarie explained that people have jobs to do and they hire your product to help them, but what you really want is the progress, not the product

The session was divided into two parts

  • Why customers actually don't want your service or product
  • Strategies and tactics to build services and products that people will buy

Enjoy this recap and rediscover why Jack bought the Twix!





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