What do millennials value in the workplace?

No generation has ever sparked so many controversy as the millennials or Generation Y. Millennials are born between 1980 and 2000 and are often described as lazy and entitled.
But love them or hate them… By 2020, they will be the biggest group in the active workforce. Meaning that their influence will last and grow for years to come. This generation operates in different ways than the previous generation: the Baby Boomers. The generation of their parents are characterized as hardworking employees who stay with the same company for many years. 


Millennials work just as hard as their parents but they do have other attitudes and expectations towards work. They have a strong desire for job flexibility, challenging tasks, feedback and learning opportunities. Like all generations, their values are a product of their surrounding atmosphere in which they came of age. They are the generation that grew up with technology, internet and social media.

Millennials don’t have or expect long-term job security like previous generations do. That’s why it’s important to create a culture that they want to be a part of and to offer them the possibility to grow within the company. They also like to choose where and when they work, which doesn’t necessarily mean at the office or during the standard 9 to 5 working hours. In that aspect, technology gives them the freedom they need.

Another way of working is freelancing or working for multiple companies at the same time. This leads to another way of hiring. Companies that hire new colleagues and expect them to stay 5 years,  without investing in them, are wishful thinking. But if the organization takes proper care of their youngest employees, they will be engaged and show loyalty in return.

Challenging tasks
Gen Y’ers like working on tasks that enable them to grow and give them an opportunity to move up the career ladder. Progression plans building on their skills and knowledge will give them greater satisfaction in their personal growth.

Learning opportunities are very important for millennials. A lack of training can be a reason for them to start searching for a new job. Education on the job can vary from trainings, peer to peer learning or being mentored on the job. For many companies this can be a big investment to make.

Millennials grew up with the internet and social media. This fast-paced environment had a big impact on the way they operate. They expect frequent feedback on how they’re performing and they need validation for their actions on a regular base. This helps them to stay on track with their goals and personal development and allows managers to address problems as they arise. Providing them with constructive feedback, shows them you’re invested in them and that will give them fulfillment in their work.

Future workplace 
The best workplace for millennials provides them with all the tools that help them on their path to success. And that’s exactly what The Reference offers its On-Site consultants. These digital specialists can work on challenging projects for a wide variety of clients, while always being able to rely on feedback and guidance of colleagues at The Reference. Furthermore, they can attend trainings on a regular base, so that they can stay up to date with the latest developments in online marketing and digital innovation and put that knowledge into practice.

Interested in hiring one of our On-Site consultants?


September 19 2019

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