Most companies define themselves by the products or services they deliver. But to survive in an ever-changing world, companies must think first as a customer. Companies must let their customers, not their products, shape who they are and what they do.
Last week, we’ve attended the Marketing Congress, organized by BAM. A two-day conference we’ve been looking forward to for a long time. And yes, the conference and its international speakers have fulfilled our expectations. Here’s what we’ve learned.
The Reference NYC was present at this year's Digital Innovation Summit in NYC, a two-day event about digital strategy, digital marketing, and mobile innovations. The agenda was filled with top speakers from widely divergent companies such as A+E Networks, Gatorade, Skyscanner, Shutterstock, Instagram, BuzzFeed, and Soundcloud.
Two technology start-ups in the accounting world recently invited our Business Consultant to talk about digital transformation at their events. In this blogpost you will learn what digital transformation specifically means to an accountancy firm.
Over the past few years, countless discussions, seminars and blogposts appeared in online and offline communities on how corporations have to engage with their online visitors. But what about digital maturity?