Blog

Natural Language Processing: a marketer's point of view

Natural Language Processing is a subfield of artificial intelligence and computer science, that concerns itself with a computers understanding of the human language. In recent years, many of its derived applications have been implemented in our everyday lives. I tell my car to call Peter, ask Shazam about that catchy song and, maybe soon, demand my computer to produce a Shakespeare-like sonnet to sway my girlfriend of her feet. These are some really cool applications, but if your company is not in the tech sector, is there business value in it for you?

April 29 2019

Jean-Michel Staelens

Data

Own the Customer with Sitecore

Are you a customer expert? As a marketing professional the answer should be a resounding yes. Yet, many marketers, particularly in B2B struggle to show proper value. A Nielsen study shows that only 26% of CMOs feel very confident they have the right technology and resources. It is no surprise that being a customer expert is difficult. Read on to learn how to tackle the challenges on the road to owning the customer.

July 17 2018

James de la Bastide

Creation and implementation

Is the GDPR a game-changer?

It should be clear that non-compliance with the GDPR is not an option. What’s more, the GDPR will have a global impact on almost every organisation for both staff and contacts, also those outside the EU. The GDPR will be a differentiator: consumers will choose to do business with companies that are fully GDPR-compliant rather than with those that cannot guarantee the GDPR.

In this post, we will examine the GDPR in-depth for you, as a natural person.

July 5 2017

Bart Roofthooft

Digital marketing

Why empathy also marks the start of new opportunities in the new year

This year, I wish you all the empathy you need to achieve your goals.
Regardless of whether you are expanding a business model for your new company, outlining a digital marketing strategy to achieve you company's strategic objectives or writing a page for your company's website, it all starts with empathy.

January 23 2017

Bert Janssens

Strategy and consultancy

Beacons: what do they have to tell (you)? (part 2)

In this second part of our iBeacon series, we present some interesting applications and we will explain why the deployment sometimes needs a litte more time than your average project.

mobile-labs

April 4 2016

Thomas De Vos

Creation and implementation

Beacons: what do they have to tell (you)? (part 1)

iBeacons are sometime on the market now but it doesn’t seem to be all roses. Read in this part how they came into existence and how they work.

March 21 2016

Thomas De Vos

Creation and implementation

A pragmatic approach to the Sitecore Experience Management platform

Sitecore contains a comprehensive Experience Management suite. Unfortunately, it is underused. We outline a pragmatic approach to tying the tool to your business objectives.

October 1 2015

Mathieu Dhondt

Creation and implementation

Why do we invest in DMS certification? | The Reference

The Reference now has no less than 7 Sitecore DMS certified developers.
But why do we invest in this technology?

March 5 2015

Mathieu Dhondt

Strategy and consultancy

Sitecore 8.0 is a solution for marketers

Optimize the user experience of your customers and increase in your customer conversions with the Sitecore digital platform.

October 24 2014

Thomas Danniau

Creation and implementation

Blog

Natural Language Processing: a marketer's point of view

Own the Customer with Sitecore

Is the GDPR a game-changer?

Why empathy also marks the start of new opportunities in the new year

Beacons: what do they have to tell (you)? (part 2)

Beacons: what do they have to tell (you)? (part 1)

A pragmatic approach to the Sitecore Experience Management platform

Why do we invest in DMS certification? | The Reference

Sitecore 8.0 is a solution for marketers

Navigation

Our work

Our expertise

About us

Contact

Follow us on social media

Subscribe to our newsletter

It's more than digital, it's your business