Every company has several points of contact and interaction with their clients, both digital and physical. Different touchpoints usually mean different technologies and a diversity of data sets. One of the biggest challenges that companies are facing today, is connecting experiences and technologies with each other. If your company is able to connect these touchpoints, it can support an omnichannel strategy and limit data silos. Recent partnerships between Salesforce & Sitecore on one hand and Salesforce & Google Marketing Platform on the other hand emphasize the importance of connecting solutions and integrating data.