Content without Context is like food with no taste
We've all heard the tired old saying that "content is king". And while that still may hold true, content is only valuable if it resonates with the person that consumes it. So while pushing one-size-fits-all campaigns may actually yield results, even a broken watch is right twice a day.
Enter context marketing - the only way to connect with your audience and stay relevant with every interaction. By continuously gathering the right data about your customer, combining it with the website interaction and behavior patterns, you can serve them the right content, within the right context and convert anonymous visitors into recurring customers.
- 10.00: Welcome and coffee
- 10.30: You are only as strong as your weakest customer experience
In this session, George will discuss how to focus on, and master, the correct building so you can market within context to each customer in part.
- 11.00: How to get started with context marketing & personalization for your digital channels
In this session, Frederik will help you discover the fundamentals for practical and pragmatic approach towards optimizing your customer experience and growing your business
- 11.45: Q&A
- 12.00: Lunch and networking
The event will take place on November 23, 2017 at the Sitecore Belux offices located on the Jan Emiel Mommaertslaan 20A in 1831 Diegem.