Inspiration Day: Personalization & Machine Learning
Machine learning: hijacked by Silicon Valley entrepreneurs or simply a matter of too high expectations?
During our lunch session on 25 January we debunk the data buzzword bingo and tackle the question how data science can be deployed to offer your customers innovative services and to personalize their customer experience. It’s our credo that you are the experts; you know your company, customers and the market like no other. That’s why you are in the best position to identify data-opportunities.
We will not preach, we will not make empty promises. We will simply provide you with the means to translate data into business value.
Date: Friday, January 25, 2019
Venue: Restaurant Jerom, Antwerp
- 11u00 - 11u30: Welcome
- 11u30 - 12u00: The Business Case for digital Investment by Jannik Devantier - Head of Value Engineering EMEA at Sitecore
Almost half of companies are failing to take a scientific approach to technology investment. An approach very much needed in order to build a solid business case for investing into new technology like Machine Learning & Personalization tools. The absence of a business case is a key reason for lack of investment in digital strategy, along with poor boardroom understanding and the perception of digital as tactical. CMOs are widely responsible for building the business case for technology investment but how can they do more to quantify the benefits of this new technology.
- 12u30 - 13u00: Machine learning: hijacked by Silicon Valley entrepreneurs or simply a matter of too high expectations? by Roel Peters - Digital Marketing Consultant at The Reference
- 13u30 - 14u00: Carglass personalization case by Frederik Taevernier