The things we learn during our many collaborations and contracts, we are happy to share. In addition to articles on our blog, we write more in-depth white papers and we perform research projects to get know the market better:
Well known analytical solutions (such as Google Analytics, Adobe Analytics, and so on) came into existence in the era of websites. Their data are structured and organized based on website concepts such as page views. But those concepts are not applicable anymore on other (non-web) touch points. A more general way of analysis is necessary, a way where webanalysis is one of the many data resources.
11 omnichannel features we believe today’s shoppers have come to expect in their shopping experience, we address a selection of tactical topics. Download your copy now!
What we’ve tried to do in this white paper is to give a round-up of what is state-of-the-art in e-commerce anno 2018. Any company that considers going into e-commerce, or that wants to look at its e-commerce strategy with a fresh eye, should make itself familiar with the concepts, strategy dilemma’s and tactics in this paper.
In this whitepaper, we'll help you to deliver the ultimate contextual omnichannel web experience for your customers and to measure the impact op the marketing efforts that drive your business.
In this whitepaper, we propose a framework for CXM as a firm-wide marketing and strategic management exercise.
In this whitepaper you'll learn where virtual, augmented & mixed reality comes from and where it will end.
In this whitepaper you’ll learn which ingredient makes your application much more intuitive, fluid and fun to use.
Smartphone screens are getting better and customers are getting more demanding when it comes to design. Developers today have to make sure their product is a jewel to look at. Vector graphics are the solution.
How to combine water with IoT in a natural way that makes sense to our everyday live? At The Reference, it is in our genes to go beyond the normal in digital.
With the new devices that are out on the market such as smart watches and Apple TV’s, our screen time increases every day. But how intelligent are and become these screens?
At the More than Digital Day 2015, we presented our vision and framework for a true marketing discipline around Customer Experience Design.
Our somewhat contrarian view on what is told and is led to believe about multichannel marketing.