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Reboot & Move Forward

Reclaim your growth through digital

Tactics, tips and advice to move your business forward

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Through small changes, minimum viable products, and a growth marketing mindset, you can quickly adapt to changes in your industry or market. It is up to you to be bold, and start now.

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More than ever, digital is key to success in marketing and technology

When COVID19 hit the world, many organizations stood idle by the sideline, nervously awaiting the impact of this crisis on their business. For many, cutting marketing and technology budgets was unavoidable. It's at times like these where those who take action and make the best of a bad situation, rise and become more resilient. Even though budgets were reduced, digital is the only way to strengthen your business.

 

There is always a way to reach your objectives

Whatever your business goals might be, we believe there's always a way to achieve them. Adapting to a new situation is key. That is why we zoom in on the very reactive growth marketing mindset and offer you our two cents on how to select the right technologies to reach business success. Being flexible, making the right decisions and identifying what does and does not work, is crucial. With Reboot & Move Forward, we aim to offer you over 25 years of experience as a full service digital agency to help you get through challenging situations.

 

Read and get inspired

Our experts share their knowledge and insights in a series of blog posts. Their goal? To offer you the tools and know-how to get your business on the right track through digital.


Blog posts overview

Digital marketing

An introduction to growth marketing

These 4 social media platforms to your customer journey during COVID-19

A day in the life of a content marketeer

6 essential tips to get started with corporate video

Set yourself up for SEO greatness with this blueprint

Structure your digital marketing efforts with this acceleration roadmap

Seven rules for great content marketing

Web development

How to choose a CMS that helps you face your business challenges

4 steps to set up a website experiment

Live chat: how to get it up and running in a few weeks

Optimize your website fast with these tips, tools and quick fixes

Branding and design

6 tips to instantly improve the UX of your website

The four keys to digital branding

How user experience drives conversion

Data and AI

How to use data as a driver for personalization

Get quick wins with data (part 1)

Get quick wins with data (part 2)


 

How user experience drives conversion

user experience, ux, and conversion

Conversion is the ultimate key performance indicator (KPI) of your customer’s trust and happiness. From a newsletter subscription to a downright sale, any conversion is the ultimate indication you’ve done something right. The customer experience (CX) and user experience (UX) of your brand have a lot to do with this.

Keep reading


 

Seven rules for great content marketing

reboot session content

Over the years, it has become abundantly clear that content marketing is crucial in your marketing mix. It’s easy to say you have to “do something with content” if you want to succeed, but how should you actually approach this? Our content marketing expert has compiled seven rules that set you up for success.

Keep reading


 

SET YOURSELF UP FOR SEO GREATNESS WITH THIS BLUEPRINT

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Improve your search engine optimization (SEO) process with a free SEO blueprint based on years of experience of our SEO expert.


 

STRUCTURE YOUR DIGITAL MARKETING EFFORTS WITH THIS ACCELERATION ROADMAP

digital marketing acceleration roadmap

As a digital marketer, it’s easy to see all the work ahead of you while building your brand and promoting your business. Preferably, you’d like to do everything at once, but since we’re all limited to 24 hours every day you’ll have to set priorities and plan ahead. This framework, used by our very own digital marketing experts, can help you with that.

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The four keys to digital branding

Digital branding

It’s almost impossible to take digital channels out of the equation when it comes to your marketing and communications mix. This means that your brand has to be well-represented here as well. What makes or breaks your digital brand? It all comes down to four key pillars.

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An introduction to growth marketing

blog post growth marketing

Over the past decade, marketing teams have been looking curiously at the startup community and their wild growth hacking success stories. The truth is, growth marketing can help every company grow. Even yours.

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Get quick wins with data (part 2)

data blog 2

Customer segmentation is an essential tool to get insights into your customers’ behavior and adjust your actions accordingly. Discovering distinct groups among your customers enables you to communicate more efficiently to the right people and provide insights to improve key performance indicators (KPIs).

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THESE 4 SOCIAL MEDIA PLATFORMS ADD VALUE TO YOUR CUSTOMER JOURNEY DURING COVID-19

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Since social distancing still is the norm these days, those looking to connect with others during the COVID-19 pandemic are turning to their favorite social media platforms. Find out how your business can leverage this trend to drive sales and brand awareness.

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OPTIMIZE YOUR WEBSITE FAST WITH THESE TIPS, TOOLS AND QUICK FIXES

website tips and tricks 

More often than you think, quick and easy fixes that improve your website's performance, usability, and security are overlooked. Here is a selection of tips, tools, and fixes you can use right away.

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HOW TO CHOOSE A CMS THAT HELPS YOU FACE YOUR BUSINESS CHALLENGES

how to choose cms 

Just as a good title is key to drawing readers to your blog post, so is the content and theming of your digital platforms.

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4 STEPS TO SET UP A WEBSITE EXPERIMENT

WebsiteExperiment

Adding changes or additions to your website can get visitors more engaged, improve usability, and even reduce costs in the long run. But how do you know if your implementations pay off? These four concrete steps will help you find out.

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GET QUICK WINS WITH DATA (PART 1)

DataProject

Never underestimate the significance of an effortless user experience. An intuitive navigation through your website results in happy customers that will keep coming back.

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6 TIPS TO INSTANTLY IMPROVE THE UX OF YOUR APP OR WEBSITE

ux tips 600 400

“This is bad for the User Experience!” We’ve all heard this expression before, especially now that User Experience – more commonly known as UX - is a hot topic.

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HOW TO USE DATA AS A DRIVER FOR PERSONALIZATION

Personalization

Zoom in on how to use the data your organization holds to help drive your visitor’s personalized digital experience forward.

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6 ESSENTIAL TIPS TO GET STARTED WITH CORPORATE VIDEO

teaser video blog

Even though video brings a distinct added value to your digital communication, the process of making one is often feared.

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LIVE CHAT: HOW TO GET IT UP AND RUNNING IN A FEW WEEKS

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A long time ago getting personal customer support was straight forward. Customers just went to the seller, talked to them and received a swift answer to their questions. 

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A DAY IN THE LIFE OF A CONTENT MARKETEER

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By giving you a peek into an average day of a content marketeer, we will give you tips and action points you can integrate in your daily routine, starting today.

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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.