A new reality means new habits and consumer choices. Staying the course and sticking to marketing strategies and tactics that you have been running for years, will most likely not do the trick in today’s context. Nor should you panic and focus solely on short-term gains.
Now is the time to be bold, switch things up, and adopt a more agile marketing mindset.
Dare to rethink the technology you use, the design of your team and the channels you target.
As a full-service digital agency we have identified five crucial steps that will help you stay ahead of the biggest changes in your sector.
Don’t lose yourself in short-term thinking, nor in the strategies that have serviced you well over the years.
Ask any experienced entrepreneur and they’ll tell you: change is something of all times. At The Reference, we also have experienced change for ourselves many times. In a sector that went through many highs and lows before finally maturing, we have had our fair share of challenges that eventually would make us into the full-service digital agency we are today... continue reading >
Customer behavior is changing at a rapid pace. You need to adapt your marketing strategy to make sure your brand will continue to connect with the right people. In this webinar, two of our strategy experts talk about remapping the customer journey of your audience, so that you can still reach them where and when it's relevant.
When is a marketing campaign really successful? When it's creatively unique, or rather when it's meticulously optimized for the highest performance? A combination of both would obviously be the best answer, but this often is more challenging than it looks. That's why our design director and digital marketing expert have teamed up to help you find the balance between creativity and performance, so you can find the perfect middle ground.
Technology can help today's marketers do their jobs more efficiently and effectively than ever. Our experts will help you discover the impact of data and automation on the role of a marketer in your organization through some specific use cases.
In today's context, your organization has to move faster and be more adaptable to change than ever. Having the right technology and tools to do this is crucial. Discover how, through clever digital platform engineering, you can set your organization up for a more agile way of marketing, that is both flexible and scalable.
The skills and capabilities required to set your business up for success change constantly. Sometimes you have to take a step back and look to find out if your organization is still designed the way it's supposed to be for your goals. Is your business ready for growth? Our experts will help you find the answer in this webinar.
It’s almost impossible to take digital channels out of the equation when it comes to your marketing and communications mix. This means that your brand has to be well-represented here as well. What makes or breaks your digital brand? It all comes down to four key pillars.
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