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April 9 2019

John De Wever becomes new Marketing Director at The Reference

Ghent-based digital agency The Reference welcomes John De Wever as its new Marketing Director. The vastly experienced marketing and communications expert is joining the management team and will report to CEO Anja Cappelle.

john de wever

De Wever has years of experience in the telecom, publishing and retail sectors. His previous employers include Proximus, Standaard Uitgeverij, Uitgeverij Lannoo, Standaard Boekhandel - Club and Samsung, where he was Head of Digital Experience & Advertising for the Benelux. De Wever is already a familiar face at The Reference. Between 2014 and 2016 he developed digital strategies for the company, as well as leading digital projects for large clients. 

He is enthusiastic about his new role: “This team and I share the same DNA. It was obvious that, sooner or later, we would work together once more. It's an exciting challenge to further enhance the strong position of this renowned agency and to ensure its durable growth. I want to achieve this with an effective marketing and communications strategy which focuses on the renewed B2B customer journey”. 

John De Wever succeeds Bart Roofthooft, who becomes Global Head of Marketing Automation & CRM at Emakina Group, the listed group to which The Reference belongs. 

About The Reference

The Reference is a full-service digital agency with offices in Antwerp, Ghent and New York, operating at the intersection of technology and marketing. Every day, 170 multidisciplinary experts create added value for international clients including Ansel, Axa, Besix, BNP, Carglass, Ikea, ING, Jules Destrooper, Kodak Alaris, Melexis, Palm, Roland, Samsonite, Santander, Skyn, Starwood and Thomas Cook.
The Reference is known for its results-oriented approach, which is reflected in its motto: “It's more than digital, it's your business.”
 
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.