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August 27 2019

Sitecore® reaffirms its confidence in The Reference with renewed Platinum Partnership


Sitecore, the world leader in digital experience management software, is delighted with its successful collaboration with The Reference. The efforts of this full-service digital agency, which has offices in Ghent, Antwerp, and New York, have been rewarded with the renewal of its Platinum Partnership, which is the top recognition for Sitecore partners. It expresses Sitecore’s considerable appreciation of The Reference’s extensive knowledge of the Sitecore Experience Platform and its many successful projects for numerous reputable customers at home and abroad.

“We are Belgium’s Sitecore pioneer,” says Arnaud Geyskens, Solution Lead of The Reference. “We introduced the platform in Belgium in 2006 and have been investing in our knowledge of the Sitecore Experience Platform every since. This has strengthened our leadership position in the areas of content management, customer engagement, and customer experience. Hence, the renewal of the Sitecore Platinum Partnership is a significant recognition of our efforts in recent years.”

“Our certified developers and Most Valuable Professionals (MVPs), recognised by Sitecore, allow us to take on any digital challenge. As a result, our customers and partners can get the most out of the Sitecore Experience Platform,” says Philip Achten, Client Service Director at The Reference.


Thought and technical leader
The Reference is recognised and appreciated for its thought leadership with Sitecore. That is why it has become a fixture in the Belgian Sitecore User Group, where the entire Sitecore community exchanges ideas and best practices.

Apart from being a thought leader, The Reference is also one of the leading Sitecore technology partners. This means The Reference continuously monitors the new technical possibilities and features of the platform right from the start.

“Monitoring and testing of technological innovations are in our organisation’s DNA,” explains Kris Verheire, Solution Architect at The Reference. “As a technical leader, we are experts in the entire Sitecore platform, including new applications such as Sitecore Experience Accelerator (SXA), Content Hub, Sitecore Omni, and Headless/JSS.”

“Moreover, we have successfully integrated Sitecore with Salesforce, in particular with the Marketing Cloud and the Sales Cloud. This ensures careful data integration, which refines the overall omnichannel approach and thus enhances customer experience. In short, the more your systems are merged, the better the results,” says Kris Verheire.

More conversions

“Our Sitecore knowledge extends to all employees working at The Reference. So the knowledge is not limited to our developers. Digital marketing consultants, functional analysts, ... they are all aware of the Sitecore platform’s possibilities,” explains John De Wever, Marketing & Communication Director.

“Thanks to the multidisciplinary teams’ integrated approach, it is possible to create relevant, personalised experiences for all website visitors. And that is apparent in the results of The Reference's customers. Correct implementation of Sitecore invariably leads to more conversions,” adds De Wever.

Sitecore and The Reference
Sitecore and The Reference have been partners for more than 13 years. In 2015, the first year of the Platinum Partnerships awards, The Reference immediately received an award. The digital agency has now been the proud bearer of the Sitecore Platinum title for four years.

“The Reference has a comprehensive understanding of all the possibilities of the Sitecore platform. Its teams have in-depth knowledge and experience and are fully committed to creating satisfied customers,” says Richard van Laar, Partner Manager Benelux at Sitecore.

The Reference has more than 25 Sitecore clients, including Accent Jobs, Artexis, Bekaert, BESIX, Carglass, DELA, Fanuc Robotics, Fluxys, Foamglas, Gates Europe, Infrax, Ingenico, Kodak Alaris, Luminus, Makro Cash & Carry Belgium, Melexis, Motrac, Nationale Loterij, OZ - Onafhankelijk Ziekenfonds, Shurgard Europe, SD Worx, UnifiedPost and Xerius.
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The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.