May 12 2020

Landsbond van Liberale Mutualiteiten choses The Reference as its digital strategy agency

We are proud to announce Landsbond van Liberale Mutualiteiten (LLM) has chosen The Reference as its new digital partner.


About LLM

LLM is the organization overarching the Belgian liberal health insurance funds and their local offices. It has approximately 550 000 members, which it supports through various offices across Belgium. Among other insurances, LLM provides the compulsory insurance for medical care, benefits, and health insurance.

About the project

The Reference will analyze and optimize the various LLM web platforms.


In a strategy track, we will draft a comprehensive 360-degree view of the organization. We will perform interviews with all involved stakeholders to understand their needs and translate these into clear requirements.

We will also analyze LLM’s existing web platforms, conducting thorough market research. We will bring this valuable information together in a well-thought-out digital strategy, ensuring a bright and promising future.


We will advise LLM on which digital platforms and technologies suit their organization best. In this advice, we will include how they can efficiently migrate their existing systems to these new environments. Not only will we provide a robust information architecture, we will team up with LLM and draw the wireframes for the new web platform.

Why LLM partners up with The Reference

Our expertise in digital strategy and design was a determining factor in LLM’s decision to partner up with The Reference. Since we have worked with similar organizations in the past, our industry knowledge makes us the perfect partner for this project. Our strategy-first approach was a clear match with LLM’s mindset. We are looking forward to a fruitful cooperation.
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