July 1 2020

Owens Corning FOAMGLAS® chooses The Reference to design and develop its new website

Owens Corning FOAMGLAS®, a global player in insulation solutions for construction and industrial purposes, has launched its new website. The Reference provided the design, made sure the user experience was intuitive, and carried the development process of this new online platform.


About the project

We supported Owens Corning FOAMGLAS® in terms of branding, design and web development to help them reach a wider target audience. With the company’s customer groups in mind, we built a new website that puts the user’s needs first. To make this project a great success, we started off with a strategy track.

A thorough discovery phase - in which we talked to all relevant parties within the company, as well as the company’s customers - gave us a good overview of the needs this website needed to fulfill. This offered us a solid basis to draw wireframes and create a robust information architecture that would form the foundations of this website.
With the needs of the FOAMGLAS® business and its stakeholders in mind, we developed a digital brand book, including a new logo. With this in hand, we were able to design a website that gives the brand a modernized, premium and future-proof look and feel, allowing the company to attract a wider target audience.

In building the new FOAMGLAS® website in Sitecore, the user experience (UX) was geared towards helping potential customers first. The robust information architecture helped us bringing this outside-in approach to life, servicing project developers, architects and engineers alike with an intuitive solutions wizard. From now on, the solutions and services Owens Corning FOAMGLAS® offers are the answer to the website visitor’s questions.

By integrating the new FOAMGLAS® website with the existing internal systems, we eased usability and optimized workflows for various stakeholders. Additionally, we supported FOAMGLAS® business with a comprehensive content strategy and implemented new website content with the help of one of our On-Site consultants.

Owens Corning FOAMGLAS® and The Reference

Owens Corning FOAMGLAS® was looking for a partner to help them modernize the brand and reach a larger audience with their high-quality materials. Our years of experience in Sitecore web development, and our ability to actively think with our customers about their business needs, were some of the key reasons why Owens Corning FOAMGLAS® decided to work with us.

“Thanks to the strategic think tank and the vast experience of the entire team working on our project, going from solution architects, to back-end and front-end developers, we succeeded in creating a customer-oriented website which demonstrates our premium value and thought leadership to our visitors. The Reference’s support, pro-active way of working and the fact that they challenged us all the time, lead to a website to be proud of. Analytics confirm that we already reached many of our goals and are on the right track to optimize even more. Our team is more than happy to continue our close collaboration with The Reference in future.”

We are proud of the beautiful, future-proof website that we were able to build for FOAMGLAS®, and are happy to see the modernized branding and design appeal to a wider audience. It is the result of a fruitful collaboration between our design, development, and marketing teams and the various stakeholders over at Owens Corning FOAMGLAS®.

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