December 5 2019

Route 1700 app wins Trends Digital Pioneer Award

On Thursday the 28th of November 2019, during the Night of the Trends Digital Pioneers, 21 pioneers came and introduced their digital solutions in The Pioneers Village. Route 1700, the app for truck drivers that DP World Antwerp developed with full-service digital agency The Reference, won the UX Award: the award for the most user-friendly project.



Trends Digital Pioneers 2019

Trends went looking for Digital Pioneers: companies and organizations who realized important digital transformations. It was about selecting digital projects that are both innovative and advanced and have an impact on the company and society as a whole.

To select the 21 nominees, the jury based itself on the following criteria: Is the project 100% digital? Is it innovative? Is it user-friendly? Has it achieved the proven results and benefits? Is it applicable to other domains as well?

App for truck drivers

For the first time there was an extra prize that could be wone: the UX Award, the prize for the most user-friendly project. After voting, the jury chose Route 1700 from DP World Antwerp as the winner. DP World Antwerp is a container handler in the port of Antwerp and operates the Antwerp Gateway terminal at the Deurganck dock.

Route 1700 is an app (both iOS and Android) that the company developed together with The Reference to enable truckers and dispatchers to communicate more efficiently. In the app - the ‘1700’ in Route 1700 also refers to quay 1700 - the entire flow at the container terminal is digitized. The app shows truckers the road to follow at the terminal and promotes efficiency for both drivers and terminal operators. In the app, data analytics are used in real time to help the trucker in the steps he has to go through at the terminal. The mandatory safety instructions are also pushed via the app, which again means administrative simplification and reduces the waiting time for the driver at the terminal. The app has now been launched for four months and has an increasing number of users. New functionalities will be launched in the coming months.

“This UX award is a legitimate acknowledgement of both the excellent user-friendliness of the app and the daily dedication of the entire DP World team for their customers,” states Michiel Van Damme, Program Manager. “The entire organization breaths customer centricity. If you win the UX Award, that is truly the best rating you can get at that moment.”
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