The Marketing Agility award recognizes marketing teams that have made significant, measurable gains in productivity and marketing ROI through the Sitecore platform. This year’s winner Carglass® outlined clear before and after scenarios for team output and content publishing times as well as associated organizational and team advantages, as a result of time/resource savings.
Because Carglass® strongly believes in a digital first philosophy of customer delight, they wanted to have more control of their website and online strategy. This started the search for a new content management tool with a strong focus on customer experience. They soon discovered Sitecore to be the best in class. Especially the personalization possibilities and extensive tools for marketing automation suited their needs. The fact that Sitecore offers the total package in one single platform was an extra merit. One of the other big advantages of the new implementation: the Sitecore platforms allows Carglass® and The Reference to launch new features and content in a short time span.
After launch, Carglass® immediately started to notice a great impact on mobile conversions: bookings via mobile devices increased significantly. Conversions in general rose with a double-digit percentage. And organic traffic as well started to flourish. Moreover, Carglass® observed a clear improvement in customer satisfaction when comparing the old with the new online experience.
“We were thrilled to be honored as a Sitecore Experience Award winner,” says Philip Achten, Client Service Director at The Reference. “We worked diligently with Sitecore’s industry leading Experience Management Platform™ to create a winning site that leverages the full power of context marketing to serve Carglass best, driving loyalty and delivering a tremendous digital experience. We explicitly are grateful to Pieter Moons, Digital Manager at Carglass, and his team for the excellent collaboration in order to realize and implement a shared, ambitious vision on Carglass’ digital road ahead.”