April 7 2011
The successful e-commerce story of Makro enters a new chapter. To ensure that the users of Makroshop.be can continue to easily find their way in the widening product range, Makro, along with e-commerce partner The Reference, decided to thoroughly test the site before determining the next steps at this crucial stage. Based on the results, the site was optimized for the ever growing product range. On top of this 'revamp' the website was also prepared to function as an online marketing channel. Given the significant reach of the Makro websites these websites are, in fact, an ideal online advertising space for companies targeting retail customers.