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the REFERENCE

Customer Experience Management

cxm
“It is an invitation for the long-term, not a single offer.”

Improving customer experience is rapidly becoming a top priority of businesses. But many firms struggle with how to implement Customer Experience Management (CXM). In this whitepaper, we propose a framework for CXM as a firm-wide marketing and strategic management exercise.

In this whitepaper you will learn:

  • What we mean by “ERP is the New CRM”
  • Why a CXM framework needs to include a firm’s cultural mindsets, its strategic directions and capability development
  • How to use the CXM framework as a scorecard and a roadmap
     
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.