Insights

Since we're always in the forefront of digital evolution, we value our role as trailblazers and love to show you the way. That's why we share the latest news and learnings we come across here. Come take a deep dive into our findings.

How Composable Thinking Powers Modern Projects

“Start with the big picture in mind, but design for change.” That’s the heart of composable thinking — a mindset that transforms abstract ideas into scalable, future-proof digital experiences. Whether you’re launching a brand-new digital platform or re-architecting an existing one, the process might feel overwhelming. Dozens of deliverables, endless feedback loops, and high internal expectations — it’s a lot. But here’s the secret: the most successful projects don’t just start with technology. They start with insight and understanding.

Retrospective on Beyond the AI Hype

On May 20th, we gathered with over 50 companies at The Lab in Ghent to unpack a simple but essential idea: AI doesn't have to be big to make a difference. The event, Beyond the AI Hype, wasn’t about chasing trends or showcasing the latest models. It was about finding clarity in a space often crowded by noise — and discovering that the real power of AI lies in its ability to quietly improve the way we work, every day.

Leveraging Design Systems for Cost-Effective Multi-Brand and Omnichannel Strategies

In the rapidly evolving digital landscape, creating and managing multiple brands and their channels (websites, portals, apps, social media, email, digital campaigns) can be a daunting task. However, through the strategic use of design systems, businesses can consolidate their design processes, yielding a more efficient, consistent, and cost-effective multi-brand and multi-site strategy.

The Most Underestimated Topic During a Content Migration: Assets

As a customer-centric digital agency, we know how powerful a well-executed content migration can be—especially when it goes beyond simply moving content and truly optimizes, aligns, and integrates every asset within the new CMS. While content migration often gets the spotlight, assets are the hidden heroes that are too often overlooked. But here’s the good news: with the right approach, you can turn this often-missed piece into a major opportunity. Let’s explore why this matters so much—and how you can make the most of it.

The Cookieless Future: What You Need to Know About Digital Tracking Now

Cookies have been a cornerstone of the online experience, quietly shaping the way users interact with digital solutions. On one hand, cookie banners serve as an extension of a user’s right to be ignored, offering the ability to opt-out, remain anonymous, and minimize tracking. On the other hand, they enable the personalized experiences we’ve all come to expect. Do we want tailored recommendations? Yes! How do we want them? Compliant and personalizable.

The Reference guides Fixmer in shifting towards a composable architecture with a state-of-the-art B2B commerce webshop

Fixmer chooses The Reference to revolutionize its B2B commerce webshop with a cutting-edge composable architecture. By leveraging advanced technologies and focusing on customer-centric designs, Fixmer enhances its platform to stay competitive and maintain market leadership. This strategic partnership is set to drive significant growth and technological advancements for future expansions.

Day in the life of Thomas, Senior Front-end React Developer

Dive into a day in the life of Thomas Ledoux, a Senior Front-end React Developer, as he navigates complex coding, harnesses AI for efficiency, and mentors the next generation of developers. From a refreshing bike ride to innovative project discussions and quality family time, get a glimpse of how Thomas blends productivity with passion in the bustling tech landscape.

The evolution of AI: from basic LLMs to orchestrated agents

Discover the evolution of AI from general LLMs to advanced orchestrated agents. See how these technologies enhance business efficiency, decision-making, and customer engagement, and learn how specialized AI agents significantly boost targeted marketing strategies.

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Goodbye 2024, hello 2025!

Despite 2024's challenges, The Reference excelled in B2B digital commerce, leveraging strategic AI and strong partnerships. Excited for 2025, we are set to expand and innovate. Let's discuss your goals over coffee!

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Cras Woodgroup partners with The Reference for cutting-edge PIM and commerce solution

Discover the strategic partnership between The Reference and Cras Woodgroup! Together, they are enhancing product data management with a cutting-edge PIM system and preparing for an advanced e-commerce solution, driving innovation in the wood industry.

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Is your brand ready for AI-driven search?

The way people search is changing. AI-powered tools are driving conversational interactions and personalizing results like never before. Our latest whitepaper explores the rise of conversational AI, the role of headless CMS in maintaining agility, and key strategies for optimizing content for AI search engines. Stay competitive in the evolving digital landscape.

Optimize your digital marketing campaigns with algorithmic signals

Want to boost your digital marketing? Discover the power of algorithmic signals. Learn how they can boost your ad performance and conversions. Do not miss out on these valuable insights.

Reach full brand inclusivity by becoming WCAG compliant

Dive into our latest article to discover how the 2025 accessibility standards and WCAG compliance can revolutionize your brand's digital inclusivity. Learn practical strategies to meet and exceed these crucial standards for a more inclusive digital future.

Composable architecture: the key to successful scaling

Discover how composable architecture is revolutionizing the way businesses scale in our latest blog post. Dive into the insights from a recent roundtable event with leaders from top companies and learn how this flexible technological approach can empower your business growth.

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The conversion nightmare: managing the risks of releasing website changes

Concerned about how updates might affect your website or app's conversion rates? Discover in this article how A/B testing and controlled experiments not only protect your KPIs but also enhance user interactions. Learn the crucial strategies to mitigate risks, and validate your changes effectively.

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