How we define a content plan
Getting ourselves in customer's minds
When we define a digital content strategy, we always start by putting ourselves in the customer's mind and try to identify as many problems, struggles, questions, … as possible. Of course, there are different ways to get this information.
One way to do this is through workshops where we use the know-how from your team to get acquainted with your clients. This input combined with data-driven insights like keyword research or an analysis of the existing content gives us a pretty good image of the people on the other side of the screen. The information we gather here can result in buyer personas, user journeys, content backlogs, etc. From there on we craft a roadmap for the next months to decide which content needs to be created or updated.
Mapping out the technical content track
In the case of a brand-new website, we also take the technical content track into account, meaning that we map out the content model, the taxonomy, the information architecture, etc. This is to ensure the content is structured the right way for both front- and back end. Since the requirements are different for each company, we do not pin ourselves to one particular CMS. You can check out all the CMSs we work with on our partner page.