The added value of GA4
Overall, GA4 gives its end-users a better understanding of the bigger picture, is built for the long haul and it will have all of Google’s newest features and tools.
Before you go back
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Some examples of what to expect
How to pick the right CDP
As marketers are trying to overcome a chaotic sea of data, originating from various sources within the organization, customer data platforms are here to remedy their data-related headaches.
Reaching your audience in a privacy-focused world
As digital is shifting towards a more privacy-focused approach to advertising, marketers might wonder how they can still talk to their audience in a meaningful way.