A good digital solution not only solves the end user’s problem, it supports your company's objectives and provides an experience that changes people’s lives. The Reference contributes ideas about this experience and ensures the style and content of the solution are aligned to the intended end result. You can discover how we achieve this here.
Conversion is the ultimate key performance indicator (KPI) of your customer’s trust and happiness. From a newsletter subscription to a downright sale, any conversion is the ultimate indication you’ve done something right. The customer experience (CX) and user experience (UX) of your brand have a lot to do with this.
It’s almost impossible to take digital channels out of the equation when it comes to your marketing and communications mix. This means that your brand has to be well-represented here as well. What makes or breaks your digital brand? It all comes down to four key pillars.
We all like our apps to contain fluid, beautiful and fun animations. It seems a simple thing, but it’s one that can make the difference between an app that’s just OK and one that really stands out. Unfortunately, implementing good animations isn’t always that easy. The process of creation and integration is often a multidisciplinary endeavour. Fitting animation usage must be located, the animations themselves must be created and finally they also need to be implemented in your app. On top of that, if your application is multi-platform, things get even more complicated because iOS, Android and web all use different APIs for working with animations. All of this makes integrating solid animations in your app a difficult challenge. It can sometimes make for messy code, and getting an animation just right can feel like a real nightmare.
Our expertise in User Experience and Graphic Design