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User experience & graphic design

A good digital solution not only solves the end user’s problem, it supports your company's objectives and provides an experience that changes people’s lives. The Reference contributes ideas about this experience and ensures the style and content of the solution are aligned to the intended end result. You can discover how we achieve this here.
Filtered on User Experience and Graphic design All blog posts

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Blog Creation and implementation
December 13 2018
The user-friendly animation framework named Lottie

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We all like our apps to contain fluid, beautiful and fun animations. It seems a simple thing, but it’s one that can make the difference between an app that’s just OK and one that really stands out. Unfortunately, implementing good animations isn’t always that easy. The process of creation and integration is often a multidisciplinary endeavour. Fitting animation usage must be located, the animations themselves must be created and finally they also need to be implemented in your app. On top of that, if your application is multi-platform, things get even more complicated because iOS, Android and web all use different APIs for working with animations. All of this makes integrating solid animations in your app a difficult challenge. It can sometimes make for messy code, and getting an animation just right can feel like a real nightmare.
Blog Strategy and consultancy
November 17 2017
5 easy steps to understanding context marketing

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The importance of content in your marketing campaigns is a subject that’s been extensively written about, analyzed and proven to be the major differentiator when it comes to digital. There’s a reason the expression “Content is king” never gets old. But content on its own has no value. The only real measure of value when it comes to content is from the person that is consuming it – its relevance and its impact. When we think of content, we shouldn’t ask ourselves only how to do it better, but how to do it differently. How do we improve the customer experience and communicate with our audience on their preferred channels and within the right context of each interaction?

Blog Creation and implementation
November 7 2017
UX Bucharest 2017

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Up until recently if someone in digital mentioned Romania, chances are you were having a conversation on low cost development or nearshoring. While until recently Romania indeed was mainly known for exporting code, we’ve discovered that in recent years this country by the Black Sea has become much more ambitious. There is a movement going on that wants to make use of the country’s large number of software engineers and the huge potential they have in creating the services and experiences of the future. If they can keep the momentum, Bucharest might soon become one of the hotspots for UX/CX in Europe.

We handpicked for you some key takeaways from this conference which will help you design more valuable customer experiences and services.

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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.