Data and AI

It’s more than data, it’s your business

Over the last few decades, the world has been producing data at an unseen pace. Recent evolutions in computing allow us to use these data in ways that were previously unimaginable. Not a day goes by without hearing news about the latest trends in data science, artificial intelligence and machine learning. 

It is clear that the momentum to turn data sources into business value is right now.

Have a look at our ideation cards to find out which types of questions companies previously have had answered through their efficient use of data.


Despite the recent hype in the world of data, it is important to know that flashy buzzwords remain meaningless if not applied correctly, timely and in the right business context. That is why regardless of the current ‘data maturity’ of your organization, defining and operationalizing the business value of your data is the number one mission of our data consultants.

Maturity model

Whatever segment you might identify yourself with, we make sure that our focus on business value will help you prioritize and operationalize your data projects.

Filtered on Data All blog posts

Read our blogposts on data science

April 11 2019
Big data: size doesn't matter, it's what you do with it

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"Big data is not actually about the data. The revolution is not that there’s more data available. The revolution is that we know what to do with it now. That’s really the amazing thing." It's a quote from Gary King, political scientist and head of the Institute for Quantitative Social Science. In full honesty, we tend to overuse it in presentations and conversations regarding the buzzwordization of the field of data science. However, it is the best representation of how we think about data at The Reference.
Blog Data
March 20 2019
What are data scientists to your business: friends or foes?

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“We’re not looking for the overly complex analyses of a data scientist; we just need someone who can simply deliver us clear insights that help us understand our business better”. It was the comment I received recently when pitching for a position at a large company that was in search of a data-driven marketer. The statement caught my attention, as it conflicted with my personal perception of a data scientist. Up until that point, I had always associated the term ‘data science’ with one’s ability to turn raw data into valuable business insights. So I asked myself: isn’t helping companies understand their business thoroughly the exact function of a data scientist? Clearly, not all managers seem to think so.
Blog Data
January 17 2019
Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base

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We have all faced this situation: after a period of undisputed loyalty towards a certain service or product, we decide to cut ties and go down a different path. It may be that we simply lost interest in that addictive game on our smartphone within days, changed our mobile phone provider within months or hopped over to another bank after years of contentment. One thing is for sure: we have officially churned. For most of today’s companies, this is just another unnoticed blip on the radar. For the customer however, it is most likely not.
It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.