Data and AI

It’s more than data, it’s your business

Over the last few decades, the world has been producing data at an unseen pace. Recent evolutions in computing allow us to use these data in ways that were previously unimaginable. Not a day goes by without hearing news about the latest trends in data science, artificial intelligence and machine learning. 

It is clear that the momentum to turn data sources into business value is right now.

Have a look at our ideation cards to find out which types of questions companies previously have had answered through their efficient use of data.


Despite the recent hype in the world of data, it is important to know that flashy buzzwords remain meaningless if not applied correctly, timely and in the right business context. That is why regardless of the current ‘data maturity’ of your organization, defining and operationalizing the business value of your data is the number one mission of our data consultants.

Maturity model

Whatever segment you might identify yourself with, we make sure that our focus on business value will help you prioritize and operationalize your data projects.

Filtered on Data All blog posts

Read our blogposts on data science

Blog Digital marketing
March 30 2021
The added value of Google Analytics 4

Read more
While millions of businesses rely on Google Analytics to understand customer preferences and optimize conversions, only a small fraction of them have taken the initiative to transition to Google’s newest tracking technology. Google has released Google Analytics 4 (GA4), a revolutionary solution that is engineered for a new generation of data analysis.
Blog Data
June 25 2020
Quick data wins part 2: How to enable customer segmentation for your business

Read more
Customer segmentation is an essential tool to get insights into your customers’ behavior and adjust your actions accordingly. Discovering distinct groups among your customers enables you to communicate more efficiently to the right people and provide insights to improve key performance indicators (KPIs). Find out here how you can enable the power of customer segmentation for your organization.
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.