Data and AI

It’s more than data, it’s your business

Over the last few decades, the world has been producing data at an unseen pace. Recent evolutions in computing allow us to use these data in ways that were previously unimaginable. Not a day goes by without hearing news about the latest trends in data science, artificial intelligence and machine learning. 

It is clear that the momentum to turn data sources into business value is right now.

Have a look at our ideation cards to find out which types of questions companies previously have had answered through their efficient use of data.


Despite the recent hype in the world of data, it is important to know that flashy buzzwords remain meaningless if not applied correctly, timely and in the right business context. That is why regardless of the current ‘data maturity’ of your organization, defining and operationalizing the business value of your data is the number one mission of our data consultants.

Maturity model

Whatever segment you might identify yourself with, we make sure that our focus on business value will help you prioritize and operationalize your data projects.

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Read our blogposts on data science

Blog Strategy and consultancy
October 1 2019
You don't know what your customers want, do you?

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To stay relevant in a digital world, your organization needs to be resilient and always prepared for change. B2B buyers, who are researching business challenges, do their research 68.5% of the time exclusively online. Only 31.5% is using traditional channels.* It is therefore imperative that your digital channels need to be fully aligned with your customers’ goals and contexts. To stand out in today’s markets, organizations must show deep understanding of their customers’ needs and offer compelling digital services that cater to these needs. But where to start?
Blog Data
September 4 2019
Beyond the hype: 4 reasons why organizations struggle to become truly AI-powered

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Over the past years, artificial intelligence (AI) has evolved from an abstract concept to a concrete action point for many businesses. Yet too often, these efforts remain stand-alone projects rather than evolving into widespread organizational adoptions. It seems that despite their technological readiness, organizations are facing cultural change as the main obstacle to start fully investing in AI.
It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.