Port of Zeebrugge
Port of Zeebrugge is the ideal gateway to post-Brexit logistics
A campaign focusing on the positive side
We came up with a creative concept that emphasizes the strong role of Port of Zeebrugge in making post-Brexit logistics work efficiently. We designed a variety of text-based ads, rephrasing some well-known English proverbs to an European alternative.
For example: Port of Zeebrugge will still go the extra 1.6 kilometers, which is the same distance as a mile. We distributed these messages through a multi-channel online advertising campaign in both EU and UK.
The campaign overperformed on Facebook despite its link to a political issue.
Big impact despite the odds
Between January and April 2021, the campaign reached over 17.7 million people in the UK and Belgium. 1.16 % of these impressions resulted in a click-through to the Port of Zeebrugge website. On every advertising channel we activated, we performed above the initial benchmarks in terms of CTR.
Despite the clear link to a political issue, the campaign overperformed on Facebook Advertising. A feat, since Facebook is extra critical of content tied to politics. In practice, this meant making some necessary adjustments to de-emphasize Brexit in our ad copy.
The services that made this happen
We came up with a creative concept to put a positive spin on Brexit. We advertised the campaign via relevant digital channels.
We created appealing advertising assets and delivered a pleasing design. We provided every advertisement with copy that converts.