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Search Engine Optimization

Search Engine Optimization is all about visibility in search engines.  Having a strong presence in those often makes the difference between success and failure of a digital strategy.  Search Engine Optimization is a cost-effective and highly profitable digital marketing service that you should not overlook when building your strategy.

WHERE HACKER & HIPSTER PLAY TOGETHER 

The best Search Engine Optimization happens on the sweet spot in between technicity and creativity.  A well-thought technical set-up of your website, e-commerce platform or even product feeds, is a base condition for SEO performance. Google is constantly changing algorithms and adding new formats to pass information to their index.  Our SEO experts receive constant training and are very passionate about the inner workings of the complex process that is SEO.  On the other hand we must not forget that content is king in the realm of search engines. Where content resides, adding creativity is always a winning move. Exactly why we always involve creative experts in all of our SEO challenges.

At The Reference, Search Engine Optimization is like a marriage – with lots of discussions, but mostly with enormous amounts of love – between our hackers & hipsters. The result is a beautiful baby: your improved digital project. 
 

SEARCH ENGINE OPTIMIZATION EXPERTISE 

  • In-depth keyword research 
  • Technical SEO audits & recommendations 
  • Content strategy 
  • Link earning & baiting tactics 
  • Feed optimization for e-commerce & product listings
  • App store optimization 
  • Continuous optimization & reporting 

WHAT CAN THE REFERENCE DO FOR ME

Our experts will assist you at every step of the way.  They provide guidance on the SEO performance of new digital assets, will make their work of auditing & optimizing your current platform, are not afraid to introduce a content strategy … All of us are more than happy to unleash our lovable hackers & hipsters on your project!

Would you like to discuss your project?

Feel free to contact us

 
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Blog Digital marketing
3/6/2019
POSITION SWITCH AT GOOGLE: ‘AVERAGE POSITION’ IS DISAPPEARING

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Changes and innovations are the only constants in the online marketing community.
Google is no exception: it recently announced that the ‘average position’ will be disappearing in September 2019 because the relevance of this statistic has decreased over the years. It is hardly a surprise, but this change does have all sorts of repercussions for reporting and optimisation techniques. We discuss the expected impacts below. 
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