Menu
the REFERENCE
expertise

Digital Marketing


Digital marketing has evolved from being an extra channel for advertising to an essential part of every marketing plan according its own digital strategy and sharply defined targets.

Our expertise in digital marketing

We continue to invest in in-depth online marketing expertise to achieve the strategic objectives of our clients. This expertise can be catalogues within the following domains:
Contact us

Filter our references Digital marketing Show all references

Our references in online marketing

logo DELA

DELA launches new corporate website in collaboration with The Reference

Ghent, 24/10/2016 – Funeral specialist DELA feels that everyone deserves a dignified funeral and aims to help alleviate the financial, practical and administrative burden on the deceased’s relatives. This vision is at the heart of all services offered by the organisation. Years of collaboration between DELA and digital first agency The Reference (DELA’s digital partner since 2010) have once again produced an interesting result. The DELA.be website has been given a complete overhaul, aligning it even more closely with the organisation’s fundamental values and core mission.

Read more

Puratos

We sure love an adventure. So when Puratos - a Belgian family company with a worldwide reputation as expert in bakery, patisserie and chocolate - asked us to go on a quest, we didn't think twice. A few months later we launched 'The Quest for Sourdough', an extensive worldwide and participative virtual library about sourdough.
Read more

OZ

Because of digitalization and the fast changing customer needs, a lot of different sectors slide closer together. Digital Transformation is the integration of digital into existing business processes and services. The long term cooperation between The Reference and OZ is proof that Digital Transformation is possible if all partners around the table work in an integrated way.
Read more
Fanuc

Fanuc Europe launches new website

In response to the needs of producers and to be ready for future market challenges FANUC Europe, a world leader in factory automation, fundamentally changed its philosophy in terms of communication with customers. With the launch of the new web-based platform (www.fanuc.eu), the company puts the doors of his "Yellow World" wide open to anyone interested in factory automation technologies.
Read more
OZ

OZ

The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

Read more

Events

4
Oct 2018

Read more
All events
Filtered on Digital marketing All blog posts

Read our blogposts on Digital Marketing

Blog Digital marketing
August 21 2018
Google Signals: One Step Closer to the Holy Marketing Grail

Read more
A recurring burden of somebody working with Google’s online marketing tools is explaining that a ‘user’ is not actually a unique internet user, but a user’s device. Unless you force your website users to login to your website, there’s no way to unify their behavior across their smartphone, tablet, home desktop and work laptop. These four devices would be counted as four users in your Google Analytics reports - or any web analytics application whatsoever. In a post earlier this year, we explained that Google is closing that gap by identifying a user based on their trusted devices. Recently, Google announced a new way of unifying a user’s online behavior: Google Signals.
Blog Digital marketing
August 2 2018
Sitecore Personalization:<br> the What, How and Why

Read more
Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
top

Our work

Our expertise

About us

Contact

THE REFERENCE 
Stapelplein 70 box 201, 9000 Ghent
 Tel +32 9 234 05 36
info@reference.be
BTW-nr BE 0474 475 203

THE REFERENCE NORTH AMERICA
WeWork Nomad
79 Madison Ave
New York, NY 10016, USA
Tel +1 929 351 3196
info@the-reference.com


It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.
Why this image?