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Digital Marketing


Digital marketing has evolved from being an additional advertising channel to being at the center of a marketing plan with its own digital strategy and sharply defined targets. 

Our expertise in digital marketing

The digital marketing domain is broad just as much as its needed expertise is extremely extensive.  Over the years, The Reference developed a strong offering in this domain: 

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Our references in online marketing

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Automating marketing processes at Vivaldis

Learn how The Reference helped Vivaldis in making the work of their job consultants more efficient by automating marketing processes. 
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GoodLukk cookies

In 2016, The Reference created an original website for Jules Destrooper which paid tribute to the company's heritage and authenticity. It went down so well that Jules Destrooper also entrusted us with the new direction for their social communication last year. While looking for unique content, we came across the story of the Lukke. This led to the #goodLukkcookies, the recurring theme throughout their social campaigns.
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DELA launches new corporate website in collaboration with The Reference

Ghent, 24/10/2016 – Funeral specialist DELA feels that everyone deserves a dignified funeral and aims to help alleviate the financial, practical and administrative burden on the deceased’s relatives. This vision is at the heart of all services offered by the organisation. Years of collaboration between DELA and digital first agency The Reference (DELA’s digital partner since 2010) have once again produced an interesting result. The DELA.be website has been given a complete overhaul, aligning it even more closely with the organisation’s fundamental values and core mission.

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Puratos

We sure love an adventure. So when Puratos - a Belgian family company with a worldwide reputation as expert in bakery, patisserie and chocolate - asked us to go on a quest, we didn't think twice. A few months later we launched 'The Quest for Sourdough', an extensive worldwide and participative virtual library about sourdough.
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OZ

OZ

The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

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Events

22
Apr 2021

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Read our blogposts on Digital Marketing

Blog Digital marketing
Yesterday
Should Clubhouse be on your radar?

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The past few years, some new social media apps have been breaking into the top tier of mainstream platforms. After TikTok’s explosive growth, it seems like Clubhouse has become the next go-to app to capture people’s attention. Whenever a new platform gains popularity like this, the next question usually is: how can we create business value from this?
Blog Digital marketing
March 30 2021
The added value of Google Analytics 4

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While millions of businesses rely on Google Analytics to understand customer preferences and optimize conversions, only a small fraction of them have taken the initiative to transition to Google’s newest tracking technology. Google has released Google Analytics 4 (GA4), a revolutionary solution that is engineered for a new generation of data analysis.
Blog Digital marketing
March 9 2021
Collaborative intelligence: empowering the human element in machine learning technologies

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When adapting your business to a changing digital landscape, automation can support you in a variety of ways. For example: through machine learning, you will be able to manage your online advertising more efficiently. It's important to understand that some things are better left to humans, and some things are managed more efficiently by an AI. In this blog entry, we'll explore that balance and how both can complement each other.
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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.
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