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Digital Marketing


Digital marketing has evolved from being an additional advertising channel to being at the center of a marketing plan with its own digital strategy and sharply defined targets. 

Our expertise in digital marketing

The digital marketing domain is broad just as much as its needed expertise is extremely extensive.  Over the years, The Reference developed a strong offering in this domain: 

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Our references in online marketing

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Automating marketing processes at Vivaldis

Learn how The Reference helped Vivaldis in making the work of their job consultants more efficient by automating marketing processes. 
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GoodLukk cookies

In 2016, The Reference created an original website for Jules Destrooper which paid tribute to the company's heritage and authenticity. It went down so well that Jules Destrooper also entrusted us with the new direction for their social communication last year. While looking for unique content, we came across the story of the Lukke. This led to the #goodLukkcookies, the recurring theme throughout their social campaigns.
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DELA launches new corporate website in collaboration with The Reference

Ghent, 24/10/2016 – Funeral specialist DELA feels that everyone deserves a dignified funeral and aims to help alleviate the financial, practical and administrative burden on the deceased’s relatives. This vision is at the heart of all services offered by the organisation. Years of collaboration between DELA and digital first agency The Reference (DELA’s digital partner since 2010) have once again produced an interesting result. The DELA.be website has been given a complete overhaul, aligning it even more closely with the organisation’s fundamental values and core mission.

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Puratos

We sure love an adventure. So when Puratos - a Belgian family company with a worldwide reputation as expert in bakery, patisserie and chocolate - asked us to go on a quest, we didn't think twice. A few months later we launched 'The Quest for Sourdough', an extensive worldwide and participative virtual library about sourdough.
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OZ

OZ

The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

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Events

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Oct 2020

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8
Oct 2020

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15
Oct 2020

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Read our blogposts on Digital Marketing

Blog Digital marketing
August 6 2020
Seven rules for great content marketing

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Over the years, it has become abundantly clear that content marketing is crucial in your marketing mix. It’s easy to say you have to “do something with content” if you want to succeed, but how should you actually approach this? Our content marketing expert has compiled seven rules that set you up for success.
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.
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