Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base
We have all faced this situation: after a period of undisputed loyalty towards a certain service or product, we decide to cut ties and go down a different path. It may be that we simply lost interest in that addictive game on our smartphone within days, changed our mobile phone provider within months or hopped over to another bank after years of contentment. One thing is for sure: we have officially churned. For most of today’s companies, this is just another unnoticed blip on the radar. For the customer however, it is most likely not.
