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Digital Marketing


Digital marketing has evolved from being an extra channel for advertising to an essential part of every marketing plan according its own digital strategy and sharply defined targets.
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Our references in online marketing

OZ

The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

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Filtered on Digital marketing All blog posts

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Blog Digital marketing
5 days ago
Turning stoppers into stayers - How churn prediction leads to a larger and more satisfied customer base

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We have all faced this situation: after a period of undisputed loyalty towards a certain service or product, we decide to cut ties and go down a different path. It may be that we simply lost interest in that addictive game on our smartphone within days, changed our mobile phone provider within months or hopped over to another bank after years of contentment. One thing is for sure: we have officially churned. For most of today’s companies, this is just another unnoticed blip on the radar. For the customer however, it is most likely not.
Blog Digital marketing
January 7 2019
Don't reinvent the wheel: why an agency should be your data science partner

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Data science has a lot in common with pizza: although you can combine as many toppings as you want, many recipes have a proven track record. Think about the margherita, the quattro stagioni and the contested hawaï. Just like pizza, many data science applications have become commodified over time. AI applications such as recommendation engines, search engines, segmentation and labeling tools are available by default in many web and marketing ecosystems. This has some important implications for choosing data science partners. Yes, in this article I serve my own benefit. Nonetheless, it's also in your interest and – trust me – it would be ill-advised to stop reading.
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.