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Digital Marketing


Digital marketing has evolved from being an additional advertising channel to being at the center of a marketing plan with its own digital strategy and sharply defined targets. 
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Our references in online marketing

OZ

The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

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Blog Digital marketing
Yesterday
Should Clubhouse be on your radar?

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The past few years, some new social media apps have been breaking into the top tier of mainstream platforms. After TikTok’s explosive growth, it seems like Clubhouse has become the next go-to app to capture people’s attention. Whenever a new platform gains popularity like this, the next question usually is: how can we create business value from this?
Blog Digital marketing
March 30 2021
The added value of Google Analytics 4

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While millions of businesses rely on Google Analytics to understand customer preferences and optimize conversions, only a small fraction of them have taken the initiative to transition to Google’s newest tracking technology. Google has released Google Analytics 4 (GA4), a revolutionary solution that is engineered for a new generation of data analysis.
Blog Digital marketing
March 9 2021
Collaborative intelligence: empowering the human element in machine learning technologies

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When adapting your business to a changing digital landscape, automation can support you in a variety of ways. For example: through machine learning, you will be able to manage your online advertising more efficiently. It's important to understand that some things are better left to humans, and some things are managed more efficiently by an AI. In this blog entry, we'll explore that balance and how both can complement each other.
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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.