Digital marketing has evolved from being an additional advertising channel to being at the center of a marketing plan with its own digital strategy and sharply defined targets.
Our expertise in digital marketing
The digital marketing domain is broad just as much as its needed expertise is extremely extensive. Over the years, The Reference developed a strong offering in this domain:
The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.
Machine learning is on the rise: some say that machine learning is guiding us to another “industrial revolution”, this time with a great focus on cognitive ability.
Digital platforms are overflown with advertisements. To stand out, you have to be creative, but also adopt an analytical mindset to make sure your campaign is optimized for success.
Google introduces server-side tagging within its ecosystem. While server-side tag management isn’t new, Google’s introduction of it makes it more accessible thanks to lower implementation and setup costs. This update is a milestone for (Google) analytics users, which is why the change is creating some buzz. Find out why this might be a game changer for you as well.
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.