Digital Marketing

Digital marketing has evolved from being an extra channel for advertising to an essential part of every marketing plan according its own digital strategy and sharply defined targets.
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Our references in online marketing


The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

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Blog Digital marketing
October 11 2017
How GDPR will redraw the marketing landscape

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The ‘Cookie Consent’ of the new European General Data Protection Regulation (GDPR) is a regulation that will have a big impact on marketers. According to the GDPR, Cookies can be considered as personal data and therefore requires an explicit ‘consent’ via an ‘affirmative act’, like checking a checkbox or clicking a button. To understand the cookie consent and how this will impact digital marketing, it’s important to understand the purpose and use of cookies on the web.

Blog Digital marketing
September 27 2017
How to cleanup unwanted bot traffic in Sitecore Analytics

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Sitecore Analytics is more than the reports you can consolidate in the Experience Analytics module.
The power of Sitecore Analytics can primarily be found in its integration with the complete Sitecore Experience Platform. A solid Sitecore Analytics configuration is key to fully benefit from all the features in Sitecore such as profiling, personalization, path analyzer, A/B testing etc.

Blog Digital marketing
August 17 2017
Keyword research – How to gain deeper insight in market needs, desires and opportunities

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Every second, Google processes about 40,000 search queries worldwide. Most are irrelevant to brands and are downright weird. However, a part does relate to certain ranges of products and to specific brands.

Potential customers are out there articulating exactly what they want. All that’s left to do is to listen and to provide them with relevant answers and options.

It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.

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