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Digital Marketing


Digital marketing has evolved from being an extra channel for advertising to an essential part of every marketing plan according its own digital strategy and sharply defined targets.
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Our references in online marketing

OZ

The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

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Filtered on Digital marketing All blog posts

Read our blogposts on Digital Marketing

Blog Digital marketing
5 days ago
How Facebook’s major changes to the News Feed will impact your business

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Once again, our good old friend Mark Zuckerberg shook up the world on January 11 when he announced that the Facebook News Feed will undergo a fundamental make-over. Facebook will adapt its algorithm in order to promote more personal content rather than news, allowing more meaningful social interactions for the user. Great for humans, bad for brands, as it will have a major impact for businesses who use the platform to interact with customers.  In this post, I'll explain what's going on, and how you can adapt your strategy as a brand to survive on Facebook.

Blog Digital marketing
November 20 2017
Reconnect17

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The Reference was present at the annual event ‘Reconnect17’ of Selligent. The conference was held at the Efteling, which is a unique fantasy-themed park. So yes, we were definitely excited to step into this fairytale-like journey and get inspired! In this article, we highlight some new features and improvements of this integrated omnichannel marketing platform.
Blog Digital marketing
October 11 2017
How GDPR will redraw the marketing landscape

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The ‘Cookie Consent’ of the new European General Data Protection Regulation (GDPR) is a regulation that will have a big impact on marketers. According to the GDPR, Cookies can be considered as personal data and therefore requires an explicit ‘consent’ via an ‘affirmative act’, like checking a checkbox or clicking a button. To understand the cookie consent and how this will impact digital marketing, it’s important to understand the purpose and use of cookies on the web.

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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.

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