Menu
the REFERENCE

Digital Marketing


Digital marketing has evolved from being an extra channel for advertising to an essential part of every marketing plan according its own digital strategy and sharply defined targets.
Filter our references Digital marketing Show all references

Our references in online marketing

OZ

The self-service platform ‘Mijn OZ’, which is the central hub for online service to OZ customers, has been highly optimized in experience and personalization.

Sophie Meert, E-business manager at OZ

Read more

Filtered on Digital marketing All blog posts

Read our blogposts on Digital Marketing

Blog Digital marketing
August 21 2018
Google Signals: One Step Closer to the Holy Marketing Grail

Read more
A recurring burden of somebody working with Google’s online marketing tools is explaining that a ‘user’ is not actually a unique internet user, but a user’s device. Unless you force your website users to login to your website, there’s no way to unify their behavior across their smartphone, tablet, home desktop and work laptop. These four devices would be counted as four users in your Google Analytics reports - or any web analytics application whatsoever. In a post earlier this year, we explained that Google is closing that gap by identifying a user based on their trusted devices. Recently, Google announced a new way of unifying a user’s online behavior: Google Signals.
Blog Digital marketing
August 2 2018
Sitecore Personalization:<br> the What, How and Why

Read more
Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
top
It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.