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Email and Marketing Automation

A PERSONALIZED COMMUNICATION STRATEGY IS KEY 

In a digital world where the war for attention is waging, relevance is key. Therefore, every contact we win should always be supported by a relevant and personalized communication strategy.  You can only create value if the right message gets to the right person at the right time.  By providing deep, behavior-based customer insights and intuitive engagement strategies, The Reference manages to bring your omnichannel marketing to the next level.   Our experts enable exceptional experiences for your customers and make sure that your company gets the right results out of it.   
 

MARKETING AUTOMATION EXPERTISE 

  • Selligent Marketing Cloud 
  • Marketo 
  • MeasureMail 
  • Engagement strategy design 
  • Implementation of marketing automation flows 
  • Omnichannel execution 

WHAT CAN THE REFERENCE DO FOR ME

Our marketing automation experts assist you during the entire process.  From drawing up your engagement strategy over implementation of the flows to creation of the digital communication assets, The Reference will always be there for support. 

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Produpress

The media landscape has been quite different for some time now. Readers consume content in a different way. Publishing and selling print magazines is no longer enough to stay profitable in our society, full of digital natives. As to how things actually should be done, there is however no easy answer — and it is certainly not something you can decide overnight. Produpress has done what every mature publisher should do: instead of letting the world pass it by, it has questioned, adapted and adjusted its business model. And it chose The Reference as its strategic partner in this process. The central question and assignment were: how do we attract new target groups and in what way can we create added value? 
 

 
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Automating marketing processes at Vivaldis

Learn how The Reference helped Vivaldis in making the work of their job consultants more efficient by automating marketing processes. 
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Dealertrack

Dealertrack is the leading provider of integrated dealership technologies. From best-in-class Sales and F&I software that improves the customer experience to a Dealer Management System that boosts employee productivity, Dealertrack is committed to the growth and success of your business. As a long term partner The Reference has continued to help Dealertrack with their digital marketing initiatives. The projects range from analytics to web solutions.
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Melexis

Melexis, the stock market-listed global player in the semi-conductor and sensors industry, realised in mid-2015 that its communication with the outside world was no longer in line with what the company stands for. The company worked with The Reference on a fundamental rebranding exercise and a complete rethink of its online presence.
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Filtered on CRM en Marketing Automation All blog posts

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Blog
September 21 2018
Marketo joins Adobe in its battle for the Marketer

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As a Marketo Silver Partner, we’re not only following up on what happens with one of our favorite tools, but also on the what’s happening in the world around it. Within the offering of The Reference and the Emakina Group, we are proud to cover Marketo, Selligent, Pardot, Salesforce Marketing Cloud, Adobe Campaigner, Silverpop and many others. This gives us a unique view on the capabilities and services of most solutions available in the market. We are a huge fan of Marketo and see the changes in its ownership as a big plus for their future. 
Blog Creation and implementation
July 17 2018
Own the Customer with Sitecore

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Are you a customer expert? As a marketing professional the answer should be a resounding yes. Yet, many marketers, particularly in B2B struggle to show proper value. A Nielsen study shows that only 26% of CMOs feel very confident they have the right technology and resources. It is no surprise that being a customer expert is difficult. Read on to learn how to tackle the challenges on the road to owning the customer.
Blog Digital marketing
May 28 2018
Marketing Automation Day 2018

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The Marketing Automation Day is one of those days that allows you, as a Marketing Automation Expert, to keep the finger on the pulse and to keep testing if you are still up-to-date. And that is good news, because at The Reference, we are still up-to-date… Below you will find 4 key take aways from this inspiring day.
 
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It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.
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