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Email and Marketing Automation

A PERSONALIZED COMMUNICATION STRATEGY IS KEY 

In a digital world where the war for attention is waging, relevance is key. Therefore, every contact we win should always be supported by a relevant and personalized communication strategy.  You can only create value if the right message gets to the right person at the right time.  By providing deep, behavior-based customer insights and intuitive engagement strategies, The Reference manages to bring your omnichannel marketing to the next level.   Our experts enable exceptional experiences for your customers and make sure that your company gets the right results out of it.   
 

MARKETING AUTOMATION EXPERTISE 

  • Selligent Marketing Cloud 
  • Marketo 
  • MeasureMail 
  • Engagement strategy design 
  • Implementation of marketing automation flows 
  • Omnichannel execution 

WHAT CAN THE REFERENCE DO FOR ME

Our marketing automation experts assist you during the entire process.  From drawing up your engagement strategy over implementation of the flows to creation of the digital communication assets, The Reference will always be there for support. 

Would you like to discuss your project?

Feel free to contact us

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Read our blogposts

Blog
September 21 2018
Marketo joins Adobe in its battle for the Marketer

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As a Marketo Silver Partner, we’re not only following up on what happens with one of our favorite tools, but also on the what’s happening in the world around it. Within the offering of The Reference and the Emakina Group, we are proud to cover Marketo, Selligent, Pardot, Salesforce Marketing Cloud, Adobe Campaigner, Silverpop and many others. This gives us a unique view on the capabilities and services of most solutions available in the market. We are a huge fan of Marketo and see the changes in its ownership as a big plus for their future. 
Blog Creation and implementation
July 17 2018
Own the Customer with Sitecore

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Are you a customer expert? As a marketing professional the answer should be a resounding yes. Yet, many marketers, particularly in B2B struggle to show proper value. A Nielsen study shows that only 26% of CMOs feel very confident they have the right technology and resources. It is no surprise that being a customer expert is difficult. Read on to learn how to tackle the challenges on the road to owning the customer.
Blog Digital marketing
May 28 2018
Marketing Automation Day 2018

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The Marketing Automation Day is one of those days that allows you, as a Marketing Automation Expert, to keep the finger on the pulse and to keep testing if you are still up-to-date. And that is good news, because at The Reference, we are still up-to-date… Below you will find 4 key take aways from this inspiring day.
 
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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.