Search Engine Optimization

Search Engine Optimization is all about visibility in search engines.  Having a strong presence in those often makes the difference between success and failure of a digital strategy.  Search Engine Optimization is a cost-effective and highly profitable digital marketing service that you should not overlook when building your strategy.


The best Search Engine Optimization happens on the sweet spot in between technicity and creativity.  A well-thought technical set-up of your website, e-commerce platform or even product feeds, is a base condition for SEO performance. Google is constantly changing algorithms and adding new formats to pass information to their index.  Our SEO experts receive constant training and are very passionate about the inner workings of the complex process that is SEO.  On the other hand we must not forget that content is king in the realm of search engines. Where content resides, adding creativity is always a winning move. Exactly why we always involve creative experts in all of our SEO challenges.

At The Reference, Search Engine Optimization is like a marriage – with lots of discussions, but mostly with enormous amounts of love – between our hackers & hipsters. The result is a beautiful baby: your improved digital project. 


  • In-depth keyword research 
  • Technical SEO audits & recommendations 
  • Content strategy 
  • Link earning & baiting tactics 
  • Feed optimization for e-commerce & product listings
  • App store optimization 
  • Continuous optimization & reporting 


Our experts will assist you at every step of the way.  They provide guidance on the SEO performance of new digital assets, will make their work of auditing & optimizing your current platform, are not afraid to introduce a content strategy … All of us are more than happy to unleash our lovable hackers & hipsters on your project!

Would you like to discuss your project?

Feel free to contact us

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Blog Digital marketing
July 11 2019
Sitecore Personalization: the What, How and Why

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Let’s be honest… showing the same content to every website visitor is a bit like serving the same meal for dinner every day. And for breakfast and lunch. Today’s digital marketing is all about context. The more you know about the context of your visitor, the more relevant you can make the experience. But how do you make this happen?
Blog Digital marketing
June 25 2019
Increase your keyword coverage with Dynamic Search Ads

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Every second 63.000 searches pass through Google Search. That translates to an unfathomable amount of keywords, which companies can use in their targeting when selling products and services through search ads. This means that it would be extremely labour-intensive  – not to say impossible – to manually implement and maintain all the keywords that people use on a daily basis and that are  - on top of that - relevant to your business in your search campaigns. However, the fact that you target a specific set of  keywords in your standard search campaigns, doesn’t mean that you should miss out on the huge untapped potential of relevant traffic that falls outside of your targeting. This is where Dynamic Search Ads can bring salvation!
Blog Digital marketing
June 4 2019
Google Retail Seasonal Summit

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On May 28, The Reference went to Google's Retail Seasonal Summit. We gathered best practices and insights on seasonal events and got up to speed with the latest innovations at Google. Because being well-prepared should result in successful & future-proof campaigns.
It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.