The Reference and Google form a close partnership. Both in terms of Google AdWords and Google Analytics The Reference obtained the necessary certificates to join the select club of privileged partners. This partnership not only provides The Reference, but also its customers, numerous benefits.

Certified partner

The Google Partner Program sets strict requirements to anyone who wants to wear the label. First of all, the label declares that The Reference has Google-certified specialists in its teams and that those specialists are to be re-tested on their knowledge annually. On top of that, a number of quality standards is to be met in terms of health of the company and customer satisfaction. An agency must show sufficient activity in the accounts that it has in management and ensure a high level of customer support. The quality of the accounts will also be evaluated on the basis of performance parameters and the use of certain new features. Any Google partner of course has front row tickets to all new developments and in numerous training sessions that keep them informed of the very latest.




Individual certification

Several consultants of The Reference passed with flying colors for the tests by Google for both Google AdWords and Google Analytics.

Regarding Google AdWords The Reference can demonstrate deep expertise in the field of display advertising, search advertising, video ads and shopping. And not only for Google Analytics, but also for Google Tag Manager, a number of key certificates hang on the walls in the offices of The Reference.

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Read our blogposts about Google

Blog Data
Natural Language Processing: a marketer's point of view

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Natural Language Processing is a subfield of artificial intelligence and computer science, that concerns itself with a computers understanding of the human language. In recent years, many of its derived applications have been implemented in our everyday lives. I tell my car to call Peter, ask Shazam about that catchy song and, maybe soon, demand my computer to produce a Shakespeare-like sonnet to sway my girlfriend of her feet. These are some really cool applications, but if your company is not in the tech sector, is there business value in it for you?
Blog Creation and implementation
Salesforce, Sitecore and Google are better together

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Every company has several points of contact and interaction with their clients, both digital and physical. Different touchpoints usually mean different technologies and a diversity of data sets. One of the biggest challenges that companies are facing today, is connecting experiences and technologies with each other. If your company is able to connect these touchpoints, it can support an omnichannel strategy and limit data silos. Recent partnerships between Salesforce & Sitecore on one hand and Salesforce & Google Marketing Platform on the other hand emphasize the importance of connecting solutions and integrating data.
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