The Google Partner Program sets strict requirements to anyone who wants to wear the label. First of all, the label declares that The Reference has Google-certified specialists in its teams and that those specialists are to be re-tested on their knowledge annually. On top of that, a number of quality standards is to be met in terms of health of the company and customer satisfaction. An agency must show sufficient activity in the accounts that it has in management and ensure a high level of customer support. The quality of the accounts will also be evaluated on the basis of performance parameters and the use of certain new features. Any Google partner of course has front row tickets to all new developments and in numerous training sessions that keep them informed of the very latest.
Several consultants of The Reference passed with flying colors for the tests by Google for both Google AdWords and Google Analytics.
Regarding Google AdWords The Reference can demonstrate deep expertise in the field of display advertising, search advertising, video ads and shopping. And not only for Google Analytics, but also for Google Tag Manager, a number of key certificates hang on the walls in the offices of The Reference.
Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.
2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns.
We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding.
CohnReznick is a leading accounting and consulting firm in the United States with more than 2,700 employees in 28 cities. The Reference works with CohnReznick to deliver engaging online experiences. Our expertise with the Sitecore platform and integrations enabled us to deliver a completely new web experience for CohnReznick in a short timeframe.