The Google Partner Program sets strict requirements to anyone who wants to wear the label. First of all, the label declares that The Reference has Google-certified specialists in its teams and that those specialists are to be re-tested on their knowledge annually. On top of that, a number of quality standards is to be met in terms of health of the company and customer satisfaction. An agency must show sufficient activity in the accounts that it has in management and ensure a high level of customer support. The quality of the accounts will also be evaluated on the basis of performance parameters and the use of certain new features. Any Google partner of course has front row tickets to all new developments and in numerous training sessions that keep them informed of the very latest.
The Reference is one of the 25 worldwide finalist for Search Excellence. This nomination is a distinguished agency recognition for the best use of Google Search Ads in a campaign.
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