The Reference is a Google Marketing Platform Certified company and Google Premier Partner for Google Ads. The Reference obtained the necessary certificates and proven experience to join the select club of privileged partners. This partnership provides The Reference and its customers, numerous benefits such as first-line support, strategical consultancy, product roadmap, whitelisting of new features, extra learning material and many more.

Certified partner

The Google Partner Program sets strict requirements to anyone who wants to wear the label. First of all, the label declares that The Reference has Google-certified specialists in its teams and that those specialists are to be re-tested on their knowledge annually. On top of that, a number of quality standards is to be met in terms of health of the company and customer satisfaction. An agency must show sufficient activity in the accounts that it has in management and ensure a high level of customer support. The quality of the accounts will also be evaluated on the basis of performance parameters and the use of certain new features. Any Google partner of course has front row tickets to all new developments and in numerous training sessions that keep them informed of the very latest.


The Reference is one of the 25 worldwide finalist for Search Excellence. This nomination is a distinguished agency recognition for the best use of Google Search Ads in a campaign. 

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Individual certification

We have the following product certifications:

  • Analytics
  • Tag Manager
  • Data Studio
  • Optimize

We are certified for the following Google Ads Services:

  • Search Advertising
  • Display Advertising
  • Mobile Advertising
  • Video Advertising
  • Shopping Advertising
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Blog Digital marketing
June 25 2019
Increase your keyword coverage with Dynamic Search Ads

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Every second 63.000 searches pass through Google Search. That translates to an unfathomable amount of keywords, which companies can use in their targeting when selling products and services through search ads. This means that it would be extremely labour-intensive  – not to say impossible – to manually implement and maintain all the keywords that people use on a daily basis and that are  - on top of that - relevant to your business in your search campaigns. However, the fact that you target a specific set of  keywords in your standard search campaigns, doesn’t mean that you should miss out on the huge untapped potential of relevant traffic that falls outside of your targeting. This is where Dynamic Search Ads can bring salvation!
Blog Digital marketing
June 4 2019
Google Retail Seasonal Summit

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On May 28, The Reference went to Google's Retail Seasonal Summit. We gathered best practices and insights on seasonal events and got up to speed with the latest innovations at Google. Because being well-prepared should result in successful & future-proof campaigns.
Blog Digital marketing
May 29 2019
Automating Google Ads anno 2019 - where are we?

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Letting Google handle bid calculations & campaign creation used to be a daunting idea, but since Google’s algorithms have become smarter over time, adopting these automation tactics offer a huge competitive advantage.

2019 therefore promises to be a challenging year for digital advertising experts as they need to focus even more on strategic decisions while relying on Google’s automation technologies such as smart bidding & smart campaigns

We will zoom into these two topics in the upcoming blog posts, kicking off with smart bidding. 

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It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.