Sitecore is a producer of customer experience software for excellent and meaningful customer relationships.The Reference is Platinum Partner of this integrated platform where content management and customer information perfectly converge. Reports from Gartner and Forrester confirm that Sitecore is a market leader in its field.


Always put your customers first and create customer relationships for life.

Sitecore is an integrated platform that enables us to excel in the field of contextual marketing. It allows you to create personalized experiences specifically tailored to your users, taking into account the context in which the client in the past, no matter through what channel, interacted with your brand. In short, Sitecore allows you to create enthusiastic customers for life.

The Sitecore platform consists of three main pillars that combined offer unprecedented opportunities.

  • Content management
  • Contextual intelligence
  • Omnichannel automation


Content is king! However, the way you want to pitch this content is sometimes even more important. Sitecore gives marketers the power to manage their content in an award-winning interface with an unprecedented number of possibilities. They can go wild with functionalities like multi-country, multi-site, persona interactions, personalisation, social media integration, localisation, mobile optimisation, e-commerce and third party connectors for your CRM or ERP.

Expectations within your organisation are high these days. Targets for time to market and lead generation are gaining in importance. With Sitecore as you CMS, these problems can be tackled in one go.


If you can’t measure it, you can’t manage it.  By analysing user data within the Sitecore platform, marketers get more than ever a perfect view of who their target group really is. Sitecore builds useful insights and stores these safely in the experience database. Each click enriches the profile of the user, making the people behind the data more visible. The data makes you understand the trajectory of a visitor in detail; from social media to email campaign and landing page on a mobile device.


Omnichannel Automation lets you use all visitor insights in the ideal user experience. You can offer the right content through the right channel in a personalised way. It doesn't matter if you have 100 or 100 000 users, thanks to some smart rules and engagement plans is every communication unique.

Omnichannel automation is the ideal way to start your lead nurturing. You can see interactions in real time and orchestrate automated actions based upon a customers' profile. Start talking with you contact through your website now and uplift your conversion rate.  

Sitecore @ The Reference: key figures

  • First partner in Belgium, since 2006
  • +30 Sitecore clients
  • 60+ Sitecore professionals: developers ànd marketers
  • 3 Sitecore "core teams", each with 18 experts in multiple domains
  • 1 Sitecore MVP 2013
  • 2 Sitecore MVPs 2015
  • 2 Sitecore MVPs 2016
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Read our blogposts about Sitecore

Blog Strategy and consultancy
November 17 2017
5 easy steps to understanding context marketing

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The importance of content in your marketing campaigns is a subject that’s been extensively written about, analyzed and proven to be the major differentiator when it comes to digital. There’s a reason the expression “Content is king” never gets old. But content on its own has no value. The only real measure of value when it comes to content is from the person that is consuming it – its relevance and its impact. When we think of content, we shouldn’t ask ourselves only how to do it better, but how to do it differently. How do we improve the customer experience and communicate with our audience on their preferred channels and within the right context of each interaction?

Blog Digital marketing
September 27 2017
How to cleanup unwanted bot traffic in Sitecore Analytics

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Sitecore Analytics is more than the reports you can consolidate in the Experience Analytics module.
The power of Sitecore Analytics can primarily be found in its integration with the complete Sitecore Experience Platform. A solid Sitecore Analytics configuration is key to fully benefit from all the features in Sitecore such as profiling, personalization, path analyzer, A/B testing etc.

Blog Creation and implementation
August 8 2017
DAM string theory – Save time…

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Are you in control of your customer experience? Does your organization use the same system toolbox or do you have a fragmented toolbox with hundreds of monolithic systems? It’s not uncommon for large companies to have hundreds or even thousands of systems in their marketing ecosystem alone. 

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Our Sitecore References

It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.

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