CohnReznick is a leading accounting and consulting firm in the United States with more than 2,700 employees in 28 cities. The Reference works with CohnReznick to deliver engaging online experiences. Our expertise with the Sitecore platform and integrations enabled us to deliver a completely new web experience for CohnReznick in a short timeframe.
CohnReznick was looking for a dynamic solution to replace their existing static website. The organization knew it needed to improve its digital experience to continue its growth into one of the top 10 advisory firms in the U.S.
The team faced a big challenge to identify and integrate a best of breed tool set for their marketing needs. The timeline was tight with the team needing to deliver within 5 months. This meant integration with existing systems for webinars and conferences and updating their popular New Market Tax Credits interactive map built using outdated technologies.
In addition, a new design and refresh of their copy was needed to reposition the brand as true thought-leaders.
The Reference shares many of the same values as CohnReznick which helped to quickly establish a solid rapport with them. Having built such a strong relationship enabled the teams to launch the new website within the 5-month deadline providing a valuable win for the company.
A best-of-breed approach was used to choose the toolset; securing Sitecore as their CMS, Marketo for marketing automation, and Microsoft Dynamics for CRM. To keep the infrastructure management costs down, the website is hosted on the Microsoft Azure Platform as a Service. This is one of the first Sitecore production sites live within this environment. The website is integrated with Marketo for marketing automation, email campaigns, and lead capturing. Marketo is tied directly into their Microsoft Dynamics CRM enabling CohnReznick to streamline their lead nurturing processes.
The New Market Tax Credits (NMTC) Interactive map was completely redesigned and rebuilt using Google Maps and integrated into Sitecore. The NMTC map had been historically one of the most visited pages on CohnReznick’s website. This is why a new focus on capturing leads from this page was important.
The website now delivers a fully responsive experience for its visitors and a more intelligent search feature that enables visitors to quickly and efficiently find the services or experts they need. The search feature has been built on Coveo for Sitecore which allows the search experience to improve over time.
The effort did not go unnoticed. The website was placed in the top 8 out of the largest 200 professional services firms’ websites by brand strategists at Greenfield/Belser as being ‘as progressive as the brand position and the firm it represents’. The refreshed brand and website continues to receive praise for its experience and performance.
The responsive experience, updated design, improved search and performance continues to pay dividends with average monthly leads increasing 133% immediately without additional marketing spend.
Editors are now able to quickly create or refresh content without the need of IT, reducing their time-to-market with thought-leading insights by more than 20%. Search results can be augmented and promoted based on the needs of the business. CohnReznick is now setup to continue to deliver relevant, personalized experiences for each customer through its website.
CohnReznick LLP is one of the top accounting, tax, and advisory firms in the United States, combining the resources and technical expertise of a national firm with the hands-on, entrepreneurial approach that today's dynamic business environment demands. Headquartered in New York, NY, and with offices nationwide, CohnReznick serves a large number of diverse industries and offers specialized services for middle market and Fortune 1000 companies, private equity and financial services firms, government contractors, government agencies, and not-for-profit organizations. The Firm, with origins dating back to 1919, has more than 2,700 employees including nearly 300 partners and is a member of Nexia International, a global network of independent accountancy, tax, and business advisors.