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Dealertrack

Dealertrack

Dealertrack is the leading provider of integrated dealership technologies. From best-in-class Sales and F&I software that improves the customer experience to a Dealer Management System that boosts employee productivity, Dealertrack is committed to the growth and success of your business. As a long term partner The Reference has continued to help Dealertrack with their digital marketing initiatives. The projects range from analytics to web solutions.

About the Project

Dealertrack™ (a Cox Automotive brand) is the leading provider of on-demand dealership F&I software for the auto industry.

The brand needed to update its marketing capabilities from a nearly decade old process and digital platform. As a long-time partner, The Reference, working closely with Dealertrack’s marketing team, created a plan to modernize their marketing strategy.

Previously, user data was scattered across systems. Harnessing all the user data to personalize the user experience was the main objective. Additionally, the website was not responsive, failing to meet user expectations.

 

The Solution

Data

The data was integrated through a series of APIs and services. The integrated data provides flexibility in how a customer is viewed and what information is available. It forms the basis for all personalization done throughout the website.

Personalization

The website received an updated responsive design that enabled areas for personalization. This personalization carries from the website, through the login page, to within the products. All the personalized content is delivered through a single system.

 

3x

Improvement in publishing campaigns

25%

More leads, increased traffic from 2.1m to 2.6m

Unlimited personalized content

 

Dealertrack

Dealertrack is the leading provider of integrated dealership technologies. From best-in-class Sales and F&I software that improves the customer experience to a Dealer Management System that boosts employee productivity, Dealertrack is committed to the growth and success of your business. Dealertrack's products empower dealerships to make better choices about how to run their businesses and promote better customer vision, giving dealerships a cross-product view of each customer. With more freedom and better vision, Dealertrack's dealerships can provide a better buying, borrowing, and service experience within a changing automotive world.

The Reference was originally selected several years ago based on its technical expertise, but has since proven its true value in becoming a trusted partner for our business growth. They have delivered exceptional results with our Adobe Experience Manager implementation, designing a seamless experience across all devices and platforms. Once complete, The Reference worked to integrate Eloqua, allowing the business to deliver personalized content to our customers across multiple channels.

Bruce Youmans, Director, Product Marketing

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