Anyone who appreciates a perfect night's sleep should be familiar with Auping. When it comes to bedding and matresses, Auping is the cream of the crop, resulting in multiple stores in Europe and a strong position in the global market. For years, Auping has been a trend-setting and leading brand in the Benelux.

The Auping mattress Configurator 

Koninklijke Auping has taken major steps in the digital field. To help the Dutch bed manufacturer provide a 21st century shopping experience, we created the Auping Mattress Configurator. It’s a digital tool that helps you find the perfect mattress – you can select the material, the size and special features.

The Auping Configurator is a great example of a project that started as a minimum viable product in the Amsterdam Auping Concept Store. It was important to figure out how people use the configurator. The customer feedback enabled many improvements. We kept on adding beds, mattresses and additional features.

Agile, that’s the Design is Dead / The Reference's way of working :).

Every two weeks there are new releases. The requirements may change, even late in the development, depending on the customer’s preferences. Throughout the project, we make sure that all the people work together on a daily basis, on the client’s side as well as ours. At regular intervals, the teams pause and reflect on their effectiveness, then adjust accordingly. You see, it’s not about the software; it’s all about the customer.

Choosing a bed is all about taste and comfort. Choosing a mattress, now that’s pure science...

A webshop for Auping? Rest assured.

Two years after creating the Auping Matress Configurator, Design is Dead / The Reference went one step further in accommodating the Auping client. Introducing The Auping Webshop! A logical next step for a company that through the years has made the transition from mattress manufacturer to omnichannel retailer. Embracing new technologies, the user experience is constantly streamlined and made tangible 24/7.

In charge of both the overall design and technical integration of the Microsoft Dynamics system, our design and development team delivered a webcommerce platform that's just as smooth as an Auping night's sleep.


About Auping

Auping is convinced that sleeping well contributes to a healthy and energetic life. We willingly enter into a lasting relationship with our surroundings, the environment, and the individual. With passion and curiosity Auping is working on the ultimate sleeping comfort of tomorrow.

It's more than digital, it's your business
The Reference is nothing without its customers. Carglass is the car window repair and replacement specialist for whom we've built a fully responsive Sitecore website. Read more about this client.