The Challenge

We sure love an adventure. So when Puratos - a Belgian family company with a worldwide reputation as expert in bakery, patisserie and chocolate - asked us to go on a quest, we didn't think twice. A few months later we launched 'The Quest for Sourdough', an extensive worldwide and participative virtual library about sourdough.

The Solution

Our team designed a brand new visual identity and developed the website, which included an impressive online database. A social media strategy was set out to expand the bakery community, help enrich the library and promote the website.

What the sourdough?

Baking is all about know-how. And that's something you can never have enough of. However, knowledge can also get lost over the years. Puratos wanted to make sure future generations all over the world have access to everything there is to know about sourdough. 'The Quest for Sourdough' came to life.

The Reference Antwerp digitally extended Puratos' physical sourdough library to a vast virtual database that is open to all. Both professional and casual bakers can browse an interactive map that lets them discover various types of sourdough across the continents. At the heart of the site, they can add their own signature sourdough.

Warming up the bakery community

The pioneering project was kicked off with a two-day event assembling bakers from Malaysia to the US at the Center for Bread Flavour in Sankt-Vith. In addition, we continued the engagement online through a social media strategy targeting the global bakery community. It's safe to say our mission succeeded: in just a few months’ time over 500 people registered their sourdough recipe, exceeding expectations. Baking knowledge and sourdough heritage across the globe will be preserved safely.


Puratos is an international group offering a full range of innovative products, raw materials and application expertise to the bakery, patisserie and chocolate sectors. Their headquarters are just outside Brussels (Belgium), where the company was founded in 1919. Almost a century later, their products and services are available in over 100 countries around the world and, in many cases, are produced by a network of local subsidiaries. Above all, they aim to be ‘reliable partners in innovation’, helping their customers around the world to deliver nutritious and tasty food to their local communities.

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