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October 2 2013

The Reference, Energy Lab and Evy Gruyaert launch the 'START 2 RUN' app for iPhone and Android-devices

Ghent, October 2nd 2013 - Energy Lab, Evy Gruyaert and The Reference join forces to develop the new 'Start 2 Run' app. The app has Evy's successful initiative (teaching Flanders to run) as a starting point and provides all the functionalities recreational runners would expect. A new standard for personalised running apps has hereby been introduced.

Energy LabThe new 'Start 2 Run' app is the outcome of an intense collaboration between Energy Lab, the specialist in sports training and guidance, and The Reference/Mobile, the mobile division of Ghent-based full service digital agency. OZ as a main sponsor proves the Health Specialist's strong confidence in the app's positive impact on its users health.
'The app is a great extension to the coaching options we currently propose to both amateur and professional athletes', says Kristof De Smet, Managing Director at Energy Lab. 'Thanks to Evy Gruyaert's dedication and her podcasts, the concept has grown to become the huge success it is today, in Flanders as well as the Netherlands. The new app will undoubtedly encourage people to lace up their running shoes and accomplish their sportive dreams. '
'The development of the 'Start 2 Run' app was a highly technical challenge for us,' adds Frédéric Schroyens of The Reference/Mobile. 'We are very proud of this achievement, and expect that the app, thanks to Evy's popularity and its user-friendliness, will be a huge hit.'

The app contains highly tailored guidance. For instance, Evy addresses and encourages users personally by using their name. Moreover, endless opportunities exist for runners to optimise their training levels as well as to manage their individual progress. The app uses the freemium model: runners can choose free practice sessions, try a first free session from a running schedule or 'unlock' (via 'InApp purchase') a complete running schedule. Moreover, runners will earn points when completing sessions. With these points they can get discounts on new running schedules. The broad range of features and tips are presented in an extremely user-friendly way. The latest findings in the field of training and supervision of personal motivation are deployed. Running with the 'Start 2 Run' app is good fun!
You can download the app free of charge on both iOS and Android devices. The basic version already contains the main training schedules. These schemes are continuously expanded, so that the user can always receive the best possible individual support. 

Start to run

Google play   App Store
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