October 22 2012

Welcome in the yellow online universe of Fanuc!

On the new European portal of FANUC, the world leader in automation, robotics and robomachines, you can take a guided tour in the fabulous yellow universe of this interesting company. Since the incorporation of all activities into one company, in 2011, it was clear that FANUC needed a new website for the 'old continent'. The brand new website was based on the needs of the company and of course of its clients, and was designed and developed by The Reference. At every single step: from the strategic workshops and the development of the graphic concept, to the development and creation of the final site, the full service web agency from Ghent went the proverbial 'extra mile' so that, today, FANUC can proudly present its new website on automation and robotics to the world.

FANUC launches new corporate website on Robotics and Automation

FanucTo further improve its strength in Europe, FANUC's divisions in Europe were restructured some time ago. The 3 European companies were merged so that a clearer organizational structure was created and all this while local professional support was maintained. At that same time, FANUC located its new headquarters in Luxembourg. Although the products from FANUC all flawlessly communicate on a single control platform, at that time this could not be said about the online presence of the company. Therefore a single point of contact urgently needed to be created. The company realized that it needed a new website to present its business to all interested people and where customers would be able to find and contact the company.

It's automatic: thorough preparation leads to a better result

In October 2012 FANUC launched a new corporate website. This site was designed and developed by the Ghent full service web agency The Reference. One single site, in line with the European regrouping, now centralizes all information on the product range of FANUC. Henceforth any person can use this unique online gateway as an entrance to the world of yellow of FANUC. The attractive, user-friendly corporate portal for Europe is the result of an intense collaboration between FANUC and The Reference. A complete path, from analysis to design and implementation, was finished. The website was built using the powerful Sitecore CMS and includes clear maps of Europe in which you can find the nearest service center and all info on each of the different product groups.

It's more than digital, it's your business
The Reference is nothing without its customers. Melexis is the stock market-listed global player in the semi-conductor and sensors industry for whom we facilitated future company growth by updating the brand, building the completely new corporate website and giving shape to the use of online channels. Read more about this client.