The Reference was asked to build the corporate site for Bekaert a little while ago. The world market and technology leader in steel wire transformation and coatings considers its website to be a continuous investment. Web agency The Reference assisted to further optimise the user experience on the site.
The overall focus was to identify specific types of users and their needs and expectations. With these particular audience profiles in mind, we were then able to build highly personalised homepages, which were entirely integrated into the existing site. This unique concept allowed Bekaert to further develop its site in line with user needs.
Some time ago, the Dutch insurance company ZLM was in the selection process of a new content management system, and finally chose the Alterian-based proof-of-concept by The Reference, and this because it was best adapted to its requirements.