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How to choose the right customer data platform


Customer data platforms (CDPs) can help businesses remain compliant while working with customer data. But no two CDPs are the same. Discover how to choose the right platform for your needs.

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Get inspired by our work

DP World

A number of factors, like traffic and weather, impact the operational efficiency of the logistics sector. Through new, future-proof digital tools, DP World wanted to improve efficiency and relieve their stakeholders of their worries.

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Vlerick Business School

As a top-tier European business school, Vlerick offers a varied curriculum of masters and MBA programs to students and business professionals worldwide.

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Collect&Go

Collect&Go is an online grocery shopping platform that allows you to order products from both the Colruyt Laagste Prijzen/Meilleurs Prix and Bio-Planet supermarkets. The order can be picked up at a specified time at the pick-up point of choice.

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Strategy

Sure, we could tell you all about strategy workshops, roadmaps, and KPIs here, but why even bother? You probably already know what strategy is about. What you don’t know yet, is how we like to stand next to you as you determine your course. As a co-pilot, if you will.

We aim to be the partner you trust. The one you talk to when you’re not sure where to go next, or with whom you like to spar if you want to get your goals into focus. We bring to the table everything we know: from proven methodologies to our personal experience. Together, we go on a journey. The destination? Your business success.

Product

When do creatives and technologists feel at their best? Right, when they get to make stuff. Well, not just ‘stuff’ of course, but digital solutions that make a difference. A difference for your customers when they interact with your business. A difference for you and your colleagues when you get to optimize your workflow with the right technology.

Our digital hearts beat faster when we can set up systems that integrate nicely into your organization’s existing technology architecture. They beat even faster when we get to make these systems come to life with the right content in the right place.

Marketing

We love it when people get introduced to brands they can relate to. That’s what good marketing is all about. Matching your business with the right audience, so that you can make an impact on their lives, just like they have an impact on yours.

We believe in sustainable growth, which you can measure and improve upon. It’s about finding your voice and using it to talk to those you care about. This way, you can attract satisfied customers with a strong affinity to your brand. Customers who gladly come back for more and become advocates for your business.

See the latest insights

Digital suite or composable tech stack: which one to choose?

While digital experience suites have their advantages, a new approach is challenging them in terms of flexibility and efficiency. Is it time to trade in the digital suite for a composable technology stack?

A day in the life of a digital marketing consultant

Tag along as our digital marketing consultant Annelies Hellem goes through her day. Discover what a digital marketing consultant at The Reference does and how they make an impact for our clients.

Sibelco launches innovative new website

Sibelco has launched a new website that focuses on their extensive product range and its numerous applications. Together with The Reference, the global specialist in material solutions has built a future-oriented platform that enables them to respond quickly to changing customer needs and other evolutions in the market.

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Together towards lasting momentum

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