Redefining digital experiences
Redefining digital experiences for measurable business impact
Data & business
Commerce
acceleration
Digital
solutions
Data
leveraging
Content
& storytelling
Artificial
intelligence
From Innovation to Impact — Start Small, Scale Smart. Unlock growth, speed, and clarity with AI — without disrupting what already works. AI is no longer a distant future — it’s an active force in today’s most effective digital strategies. At The Reference, we help you harness that force with clarity and purpose.
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Read the latest insights
Retrospective on Beyond the AI Hype
On May 20th, we gathered with over 50 companies at The Lab in Ghent to unpack a simple but essential idea: AI doesn't have to be big to make a difference. The event, Beyond the AI Hype, wasn’t about chasing trends or showcasing the latest models. It was about finding clarity in a space often crowded by noise — and discovering that the real power of AI lies in its ability to quietly improve the way we work, every day.
Leveraging Design Systems for Cost-Effective Multi-Brand and Omnichannel Strategies
In the rapidly evolving digital landscape, creating and managing multiple brands and their channels (websites, portals, apps, social media, email, digital campaigns) can be a daunting task. However, through the strategic use of design systems, businesses can consolidate their design processes, yielding a more efficient, consistent, and cost-effective multi-brand and multi-site strategy.
The Most Underestimated Topic During a Content Migration: Assets
As a customer-centric digital agency, we know how powerful a well-executed content migration can be—especially when it goes beyond simply moving content and truly optimizes, aligns, and integrates every asset within the new CMS. While content migration often gets the spotlight, assets are the hidden heroes that are too often overlooked. But here’s the good news: with the right approach, you can turn this often-missed piece into a major opportunity. Let’s explore why this matters so much—and how you can make the most of it.